150+ Art Hashtags To Grow Your Instagram & TikTok

15 Mins read

Harnessing the power of Social media platforms is no longer an option but a necessity for artists looking to expand their reach and audience interaction.

Two of the most popular and influential platforms today are Instagram and TikTok, where appropriate use of hashtags plays a crucial role in content visibility.

By incorporating relevant and trending hashtags, artists can significantly increase the likeliness of their work being discovered by potential followers and buyers.

However, finding and deciding which hashtags to use is often a challenging task.

This article aims to provide a helpful guide for artists, whether they are beginners or seasoned professionals, to optimize their use of hashtags.

We will unveil and analyze the most effective art-based hashtags currently on Instagram and TikTok.

Art Hashtags For Instagram & TikTok

#art #artist #artwork #painting #drawing #sketch #illustration #sculpture #fineart #contemporaryart #create #artoftheday #artistic #inspiration #design #talent #creativity #culture #gallery #colors #paint #canvas #AbstractArt #ModernArt #streetart #arte #artsy #artcollector #digitalart #visualart

#oilpainting #watercolor #portrait #graffiti #museum #exhibition #ArtLover #artstudio #artsandcrafts #printmaking #mixedmedia #artistsoninstagram #sketchbook #installationart #photography #artlovers #ArtWorld #InstaArt #OriginalArtwork #artcollective #EmergingArtist #artshare #pencil #brushstrokes #artforsale #handmade

#artgram #artlife #artworks #artistoninstagram #artscene #ArtsCulture #architectural #arttherapy #artistic_share #crafts #creativeprocess #expressionism #figurativeart #natureart #pastel #performingarts #sketching #watercolour #artcommunity #artcurator #artmagazine #artfair #artspace #discoverartists #pottery #artist_features

#art_spotlight #artfollowers #artinfo #artistlife #artblogger #artexhibition #comicart #creativeuprising #impressionism #realism #drawingoftheday #artistic_support #painter #artwork_in_studio #artsupplies #beautifulart #masterpiece #printart #artportfolio #gouache #fibreart #oilpastels #drawthisinyourstyle #artshow #popart

#acrylicpainting #arts_help #creatives #drawing_art #artdaily #art_empire #pastelart #drawing_expression #artshare_ig #colorpencil #artdose #hyperrealistic #creativeart #artstudios #artsanity #minatureart #graffitiart #wildlifeart #performanceart #inkdrawing #wipart #traditionalart #artclasses #arteducation #abstractexpressionism

#CharcoalDrawing #artbasel #artbook #artcollectorworld #artjournal #artjournaling #artofinstagram #calligraphyart #ceramicart #collageart #conceptualart #EmbroideryArt #fantasyart #fineartpainting #folkart #glassart #latteart #lensballphotography #modernabstract #mosaicart #nailart #papercuttingart #polymerclayart #popartstyle #stilllifeart #TextileArt #steampunkart

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In the following sections, we’re going to look at how to use art hashtags effectively on Instagram and TikTok.

We know that hashtags can be a potent tool in boosting your reach on these platforms, but how exactly should you use them?

And what are some common questions that arise when it comes to using hashtags?

We’ll explore these questions and much more, providing fact-based answers and easy-to-follow advice for anyone looking to make the most out of their social media presence.

Whether you’re a budding artist or a seasoned pro, this guide has something for everyone – so, let’s dive in!

How To Effectively Use Art Hashtags?

1. Reflect Your Art Style or Medium

When creating and sharing your artwork on platforms like Instagram and TikTok, it’s crucial that the hashtags you employ paint a clear representation of your art style or medium.

Well-chosen hashtags can not only categorize your artwork but also showcase you and your unique style to potential followers, customers or even collaborators.

Remember that people will often browse hashtags related to the type of art they enjoy or are looking for, whether it’s abstract painting, digital illustration, ceramic sculpture, or anything in between.

For instance, if your style is deeply influenced by cubism, the hashtag #cubismart could be a powerful marker for people searching for that particular style.

Similarly, if you’re creating digital artwork, hashtags like #digitalart or #digitalillustration are expected to draw the right audience’s attention.

Using a specific art medium hashtag, like #oilpainting or #watercolour, not only makes your work easily discoverable by art enthusiasts searching for a specific medium, but it also puts you in the broad circle of artists who work in the same medium.

It’s equally important to remember not to overuse or misuse hashtags.

Throwing in @popular or vague hashtags, while potentially attracting a wider audience in the short-term, won’t necessarily garner the engaged, appreciative audience you seek.

Instead, think of hashtags as a tool to help articulate your style, medium and artistic approach to the world.

Imagine them as keywords that describe your artistic identity and the ethos of your work.

When used wisely, they can be an effective means of stating who you are as an artist, the mediums you prefer, and how you see the world through your art.

In the world of social media, where every post you share enters a sea of digital content, these #hashtags are your anchor, keeping your art fixed and visible amidst the waves of other posts.

Therefore, take time to understand your unique style, the materials, and techniques you use, and choose hashtags that best represent them.

After all, they could be the very bridge that connects you and your art to the audience that will most appreciate it.

So, next time you post your artwork on Instagram or TikTok, remember to accurately reflect your art style or medium in the hashtags you use.

2. Utilize Trending Art Hashtags for Exposure

With the significant role that social media, specifically Instagram and Tiktok, plays in the art community, capitalizing on trending art hashtags can prove beneficial in gaining exposure.

Hashtags serve as a tool for categorizing your content and making it discoverable.

When an artist posts their work on Instagram or TikTok, using relevant and trending art hashtags can increase the post’s visibility.

This enhanced visibility can lead to more likes, comments, shares, and ultimately more followers or potential customers.

There are many different resources online that help artists discover relevant trending hashtags such as hashtag generators or popular art forums.

Keep in mind, each platform has its own algorithm for ranking posts, so it’s important to understand how this affects the visibility of your content when you use these trending hashtags.

To find out what is trending, you could also follow popular art influencers or established art institutions, check their hashtag usage, then adapt for your own posts.

It is essential to use relevant trending hashtags; using popular but unrelated hashtags can be seen as spam and this might actually hurt your engagement.

Bear in mind that Instagram allows up to 30 hashtags per post while TikTok permits only to 100 characters for the caption, including hashtags.

By striking a balance between popular art hashtags and more specific ones to your content, you can attract a larger audience while still reaching your targeted niche.

Remember not to overuse these popular tags, as your post could get lost in a sea of content.

While brands and influencers often dominate popular hashtags, there’s still a chance for smaller creators to gain exposure if their work impresses viewers and gets shared.

Therefore, incorporating mainstream hashtags judiciously alongside your bespoke ones could amplify the reach of your art.

Springboard off of latest trending topics, events or memes to add an extra layer of social relevancy boost to your art posts.

Creating well-considered and compelling art content, then pairing with the balance of niche and popular trending hashtags, artists can gain significant exposure on platforms like Instagram and TikTok.

In summary, using trending art hashtags on Instagram and TikTok can be a strategic move to help showcase your artwork to a wider audience and enhance your online presence.

3. Include location-based hashtags

One often overlooked strategy when using art hashtags, specifically, on Instagram and TikTok, is including location-based hashtags.

This type of art hashtag involves using the hashtag of your location, like #NewYorkArtist or #LondonArtScene.

The idea here is to connect with and attract local followers and others in your area who might have a vested interest in the arts.

It’s also a superb way to forge connections with local art agencies, art galleries, and fellow artists.

Local businesses that admire your work might even reach out for collaborations, thus widening your professional network and opportunities for success.

A location-specific hashtag can essentially lay the foundation for building a local community around your art.

Not to forget, posting with location-based hashtags also proves beneficial when there are art events or festivals happening in your city.

People in your city, attendees, or those interested in that event can stumble upon your artwork if you use the event’s location in your hashtags.

This can lead to a significant increase in visibility and engagement on your posts.

It’s important to remember that while using location-based hashtags, one must also use general art hashtags (#art, #painting, etc.) to cover a wider audience.

For instance, if you’re posting from San Francisco, use both #SanFranciscoArt and #art to ensure your posts reach both local and global art enthusiasts.

In case you’re traveling or showcasing your work at a different location, use hashtags relevant to that place.

This can help you make connections and get recognized in new areas.

Exploring location-based hashtags can also reveal what’s trending in different cities, countries, or worldwide art scenes.

You can capitalize on these trends and appeal to a greater audience base.

Remember, the goal is to ensure your art reaches as many people as it can, and location-based hashtags can play a crucial role in this endeavor.

4. Tag Art-Related Events or Exhibitions

One effective way of promoting your art on Instagram and Tiktok is by tagging any art-related events or exhibitions you participate in, or that align with your work.

This not only provides context for your art content but also allows your posts to be discoverable by users browsing these events or exhibitions.

This could include local art markets, galleries, industry conventions, or international art festivals.

Art events often have their own specific hashtags that you can make use of.

For example, if you’re showcasing your work at a local art fair, you can use the hashtag for the event like #ArtFairNYC.

This technique also helps to foster a sense of community within the artistic world by connecting individuals interested in the same events.

A crucial aspect to bear in mind is that correctly tagging the event can increase the chances of your post being featured on the event’s social media page, gaining exposure for your art and your brand.

By using the appropriate hashtags for these events, your art can be showcased to a broader audience that’s already interested in the types of art showcased at these events.

This strategy can also stimulate collaboration or networking opportunities with other artists, curators, or potential buyers.

You could also tag the location of the event or exhibition, especially if it’s a renowned or popular venue.

Another crucial aspect to consider is timing your posts to coincide with the buildup, duration, and aftermath of the event.

This can help sustain interest in your work, improving your visibility on these platforms.

There’s always a substantial buzz during the lead up to and during art events. Capitalizing on this buzz can drive more traffic to your posts.

Remember, it’s not just about using the hashtag, but also about participating in the conversation revolving around these events.

You might even get a chance to interact with influencers, art enthusiasts, or potential customers who could help bolster your journey as an artist.

5. Hashtag Your Unique Artist Name or Brand

Exactly as it sounds, hashtagging your unique artist name or brand can be an influential tool in gaining exposure for your art on Instagram and TikTok.

There’s a significant advantage to creating a unique hashtag for your artist name or brand, as it instantly makes your content recognisable.

Plus, it means that anyone looking for your work can easily find it under one consistent hashtag.

This is also a great way for followers to interact with your art more directly, they can use your hashtag when they share your work, which helps in increasing your visibility on the platform.

Not only can utilizing your unique artist brand hashtag increase your reach, but it can also foster a sense of community amongst your followers.

Also, remember to include your unique hashtags in your bio so that followers or potential followers know how to tag your work or find more of it.

To make the most of this tip, you should consistently use your artist or brand hashtag in every post, and also encourage your followers to do so when sharing your work.

This allows you to create a “gallery” of your art under this unique hashtag, where followers and potential followers can see everything related to your brand in one place.

Clever use of your unique artist or brand hashtag can also help you track how often your work is shared or featured by others on these platforms, providing valuable insight into your brand’s reach and influence.

When crafting your unique artist or brand hashtags, remember to keep them simple and memorable.

And remember, while the aim is to make your hashtag unique to you, you should still try to keep it relatively short and easy to spell, to minimize errors when others attempt to use it.

If you have a common name or it’s hard to spell, you may want to consider creating a hashtag that makes sense for your brand and yet isn’t likely to be confused with someone else’s.

Finally, be patient. Gaining traction with a customized hashtag can take some time, but with consistency and quality content, it can become a powerful tool in your social marketing arsenal.

These platforms provide a great opportunity for artists, and upping your hashtag game with a unique artist name or brand is one surefire way to increase visibility and engagement on your posts.

6. Include Relevant Art Movements or Periods

As an artist, incorporating relevant art movements and periods in your hashtags can be an intriguing approach to gain recognition.

For instance, if your art draws inspiration from the Impressionism movement, using hashtags like #impressionism, #modernimpressionism, or #impressionistart can connect your work with people who have interest in these styles.

Similarly, if your art reflects aspects of the Renaissance period, hashtags such as #renaissanceart, #renaissancemasters or #modernrenaissance would be ideal to use.

Engaging in trending movements like #contemporaryart or #abstractexpressionism is another effective strategy to draw the audience’s attention and get more visibility.

Remember that using movements or periods related hashtags is not just about utilising popular art terms, but genuinely tagging your art’s stylistic and thematic connection to the said movement or period.

Misuse or inaccuracy of such hashtags could potentially alienate your target audience.

It is crucial to know the right hashtags that directly relate to the style, period, or movement that your artwork belongs or draws inspiration from.

Using hashtags showcasing the relation of your art to a larger cultural, historical, or aesthetic movement can increase the chance of discovering your work for potential buyers, art curators, or galleries.

Keep in mind that some movements like #popart, #cubism or #fauvism have a large following, and therefore using these hashtags can broaden your reach.

To ensure maximized exposure, always pair general art movement hashtags with some less crowded but specific ones like #postimpressionist, #preRaphaelite, or #artnouveau.

Platforms like Instagram and Tiktok use algorithms to show content and using appropriate art movement or period hashtags can help your work to be discovered by those with shared interests.

The key is to change and adapt your hashtag strategy over time, keeping up with the art world’s trending movements and shifts.

By doing so, you would be able to engage with a diverse audience that can connect with the soul and inspiration behind your art.

Remember, hashtags are meant to categorise your content and make it discoverable to the right audience—so your use of art movements and period hashtags should reflect that philosophy.

7. Use Relevant Emojis as Hashtags

Emojis have become an integral part of online communication and their use is not limited to casual conversations.

These small, visual depictions of faces, objects, and symbols can be effectively used as hashtags on platforms like Instagram and TikTok.

Instagram and TikTok not only understand emoji hashtags, but they also map them to the relevant search terms, thereby making your posts more discoverable.

For example, if you’re an artist focusing on nature-based paintings, using nature related emojis such as a tree or a leaf could attract the right audience to your posts.

On the other hand, if your artwork is focused on geometry or architectural designs, geometric and building emojis can work in your favor.

Tagging your photo or video with an emoji hashtag adds another layer to your post by connecting it with others that use the same emoji in their content.

However, it’s important to be judicious with your use of emoji hashtags. They should complement your written hashtags, not replace them.

While using an emoji can be fun and refreshing, too many emoji hashtags could give an impression of unprofessionalism.

Use emojis that relate to the subject matter, theme, or feeling of your artwork to create a more comprehensive hashtag strategy.

Remember to keep your emoji use relevant and tasteful, and always reflect on whether a particular emoji accurately represents the content of your artwork.

A good thing to note is each emoji has its own popularity and reach, much like regular hashtags.

It’s in your best interest to use emoji that are popular but also relevant to your artwork.

Performing a quick search on Instagram or TikTok before using an emoji could provide data on how often that emoji is used and whether it suits your purpose.

Overall, by making strategic and sensible use of emojis as hashtags, artists can maximize their engagement and reach potential new followers.

8. Tag Art Supplies or Methods Used

When uploading your artwork on Instagram and TikTok, it’s highly beneficial to tag the art supplies or methods you used in their creation.

By doing so, you communicate to your audience the materials and techniques you used in your piece, which can appeal to both fellow artists and art enthusiasts.

This provides transparency about your process, making your art more relatable and accessible.

Further, using art supply hashtags can get your work in front of those searching for a particular medium or tool, potentially increasing your visibility on these platforms.

For instance, if you used watercolor paints for your masterpiece, you could include hashtags like #WatercolorArt, #WatercolorTechniques, or even #WinsorAndNewton – the latter assuming you used this brand’s paints.

Using brand-specific hashtags can sometimes get the attention of the brands themselves, which could lead to potential features on their pages or other promotional opportunities.

Another example would be if you used a specific technique like linocut, you could use hashtags like #Linocut, #Printmaking, or #ReliefPrint, targeting people interested in this skills and methods.

Furthermore, using the name of the art movement or period as a hashtag that you think fits with your work can increase the reach of your art to the audience interested in that particular style.

Remember, the key to tagging effectively is to be accurate and relevant.

While it can be tempting to use as many hashtags as possible, it is more beneficial to use specific, appropriate tags that genuinely represent your work and your process.

Over-tagging can appear to be spammy and might lead to Instagram’s algorithm penalizing your posts, limiting their reach.

Lastly, ensure to keep up-to-date with popular art hashtags; social media landscapes constantly change, and staying relevant is crucial for maximum exposure.

To leverage tagging art supplies or methods used, ensure your tags are specific to your material and technique, appropriate and not overly excessive.

9. Include Art Theme or Subject Matter

Another effective way of using art hashtags on Instagram and TikTok involves incorporating the theme or subject matter of the artwork. Each piece of art is unique and showcases different themes, ideas, or motifs. Identifying these and using them as hashtags can help reach a more specific audience interested in these themes.

For instance, if your artwork deals with the subject of love and relationships, you can use hashtags like #loveart or #relationshipart. If it dwells upon the theme of nature and environment, consider utilizing hashtags such as #natureart or #environmentalart.

In case you’ve created a portrait, include hashtag terms like #portraitart, or if you’ve produced a beautiful landscape, tagging #landscapepainting can work wonders. Experts believe these targeted hashtags can attract potential viewers to your profile, thus helping in expanding your digital audience reach.

Focusing on the themes or subject matter can help your artwork reach a niche and give keen audience who are genuinely interested in such themes.

Various other elements or specifics of your art like the mood it evokes, the colors it predominates, or the emotions it portrays can also be used within hashtags. If your artwork predominantly features the color blue, #blueart would be a great hashtag to use. If it’s a dark, moody piece, then #darkart might appeal to people who appreciate that style.

Adding your art’s subject matter in your hashtags not only helps potential followers find you, but it also ties in your unique artwork within a broader conversation happening on these platforms.

While these hashtags may have smaller followings compared to more general art hashtags, they often have more engaged audiences who are particularly intrigued by that specific theme, subject, or style. Therefore, they can create more meaningful engagement for your posts.

It’s also a good practice to mix these more specific subject matter or theme oriented tags with broader, more popular hashtags to gain the widest reach.

Just remember though, while it’s important to use relevant and accurate hashtags, avoid going overboard and using too many as it could lead your post to be marked as spam. Instagram permits up to 30 hashtags on a single post, so ensure a balance between using enough to be discovered and not so many that it detracts from your post.

The focus should always be on quality over quantity when it comes to using hashtags related to the subject matter or theme of your artwork. What matters more than the number of hashtags is that your chosen hashtags are relevant and align with the content you’re posting.

The overall goal with using art theme or subject matter hashtags is to reach maximum potential viewers who would be interested in your type of content. By doing so, you could turn these viewers into followers and potential customers.

10. Incorporate community or challenge-specific hashtags

Just like any other social scenes, the art community on Instagram and TikTok also thrives on various challenges and movements.

These community events often have their own specific hashtags that can be beneficial for artists to use.

By incorporating community-specific or challenge-specific hashtags, it signals your participation and involvement in the said event or challenge.

Additionally, it often results in greater visibility and increased reach as people following these events would likely view your artwork.

For instance, during the month of October, many artists partake in the ‘Inktober’ challenge and use the #Inktober hashtag on their posts.

It’s an effective way for artists to engage with their audience and fellow artists, whilst also attracting potential new followers.

By using challenge-specific hashtags, you are joining a broader conversation within the art community, thus increasing your artwork’s visibility and reach.

Another example is the #5minutecraft challenge on TikTok where artists showcase their art process within a limited time.

Besides increasing viewership, these hashtags also facilitate interaction, build rapport, and create a sense of community among artists and art lovers.

Community or challenge-specific hashtags also act as a portal through which others can discover your artwork and follow you for your unique perspective and style.

Therefore, it is important to actively look out for community events or challenges and utilize their specific hashtags in your art posts.

Stay updated with the art community events, get involved, and don’t forget to use the appropriate hashtags.

Hashtags tie together conversations from different users into one stream, which is why if there is a relevant event or challenge happening, it will be beneficial to join in the conversation by using these hashtags.

Remember, the goal of using hashtags is to increase the visibility and reach of your artwork on Instagram and Tiktok.

How Many Hashtags Should I Use Per Post?

When it comes to using hashtags on Instagram and TikTok, there are a few considerations to make.

These popular social media platforms have slightly different guidelines for hashtag use.

On Instagram, you may use up to 30 hashtags, while TikTok allows up to 100 characters worth of hashtags.

The difference lies in the character count which includes all symbols and spaces in the caption along with hashtags.

However, just because you can use 30 or 100 hashtags, does not mean you should.

For effective engagement on Instagram, many experts recommend using between 5 to 9 hashtags per post.

All these hashtags must be pertinent and relevant to the content you’re sharing.

For artists, hashtags could relate to the medium, style, subject matter, and location of the artwork.

Throwing in a ton of unrelated or very general hashtags can make your post seem spammy and won’t help your content reach the right audience.

Using the right amount of relevant hashtags can vastly improve your post’s visibility and engagement. Take consideration of your target audience, content relevancy and social media platform guidelines.

On TikTok, on the other hand, the sweet spot seems to be 2-4 hashtags per post.

Again, these should be as specific as possible to reach the right viewers.

Keep in mind that each social media platform has its own algorithm that determines which posts get shown to which users.

In any case, it’s important to remember that using hashtags is a strategy – one that should be refined and adjusted based on your specific goals and audience.

Consider performing regular checks on your posts to see which hashtags are driving the most engagement.

Every artistic field will have different popular hashtags, and testing different combinations can help you find out what works best for your content.

Remember, the ultimate goal of using hashtags is to increase engagement and visibility of your content.

What Are the Most Popular Hashtags on Instagram?

When it comes to the artistic world on Instagram, users are constantly engaging with various hashtags to enhance their reach.

These hashtags can significantly boost interaction on your posts, making them more visible to a wider audience.

Currently, #art is one of the most popular hashtags, with over 600 million posts associated with it.

You will discover that #painting and #drawing also score high in popularity, with around 100 million posts each.

Whenever you’re posting your art creations, hashtags like #illustration, #sketch, and #artistoninstagram are particularly effective.

The #artistoninstagram has nearly 50 million posts, which speaks volumes about its popularity within the artistic community.

Hashtags that revolve around the medium of art used are also fairly popular on Instagram.

For example, the #watercolor hashtag has over 30 million posts, while the #acrylic has crossed the 20 million mark.

On the other hand, don’t overlook the appeal of event-specific hashtags, like the #inktober (around 7 million posts).

Undoubtedly, the choice of the right hashtags greatly depends on the nature of your content and your intended audience.

A good advice is to always remember to mix a variety of hashtags in your posts, from generic to specific to niche-related hashtags.

Engage with your followers by using hashtags that are trending or hashtags that correlate to your style of art.

However, it’s important not to use the same hashtags over and over again. Instagram’s algorithm favors variety, and using the same hashtags consistently can diminish your discoverability over time.

Regularly research and update your hashtag strategy to stay relevant and maintain a strong online presence in the art community on Instagram.

Moving further, it’s also critical to use hashtags relevant to the art community on TikTok, which we will be discussing in the subsequent sections.

Can I Use Brand Hashtags in My Posts?

The world of social media marketing has given rise to the use of branded hashtags. But can these brand-relevant tags be used in your own posts? There’s a simple answer to this – yes.

Granted permissions and context are key when using brand hashtags in your posts.

When you use a brand’s hashtag in your post, you’re associating your content with that particular brand. This could serve to heighten brand awareness or show affiliation to a specific brand.

But, it’s important to seek permissions first. Some brands may not appreciate unsolicited tagging. Thus, it is crucial to ask for approval before using a brand’s hashtag in your post.

Moreover, incorrectly using brand hashtags can result in backlash or confusion amongst your followers. So you need to make sure you understand what a brand’s hashtag stands for before using it.

Another important consideration when using brand hashtags is to not spam others’ feeds with too many at once. Too many hashtags can appear like spam and may result in reduced engagement.

In the context of Instagram and TikTok, remember to stay true to your personal brand and content. Appropriately using brand hashtags can help increase visibility and strengthen your online presence.

When it comes to art, many brands use hashtags to feature artists and promote their work. To connect with these brands, use their hashtags in your post and provide value with your content.

Acknowledging the brand or associating your art with a relevant brand could result in a larger audience. Many artists have gained exposure by tagging relevant brands in their posts.

When you use a brand’s hashtag in your post, you’re associating your content with that particular brand.

Remember to use hashtags that align with the nature of your art. Selecting the right brand hashtags can establish a connection between you, the brand, and the audience.

Overall, using brand hashtags in your posts can be a strategic move in your social media marketing efforts. Always bear in mind the context, permissions, and relevancy when using brand hashtags.

In the end, remember that the main purpose of using hashtags, including brand hashtags, is to reach relevant audience and grow your social media presence. Strategically choosing the right brand hashtags can significantly contribute to fulfilling this purpose.

So next time you post your art on Instagram or TikTok, consider using brand hashtags. They could greatly benefit your online presence and brand recognition.

What’s the Benefit of Using Specific Hashtags?

When it comes to using specific hashtags on platforms like Instagram and TikTok, a strategic approach can help increase your posts’ visibility in search results dramatically.

These platforms organize posts in categories related to relevant hashtags, which means using specific hashtags allows your content to reach the users interested in the same topic or subject matter.

Specific hashtags act as a bridge, connecting your content with your potential audience in a seamless manner.

For artists, for instance, the use of more specific art-related hashtags such as #WatercolorArt, #ArtOfTheDay, or #ContemporaryArtist, can put your work directly in front of people who have an interest in those specific artistic niches.

This increases the likelihood of engagement and overall receptiveness of your posts.

When your content is often seen and positively received, increased follower count and profile visibility might follow, which are great determiners of online success.

Moreover, using specific hashtags allows for more accurate targeting, thus driving more quality traffic to your Instagram and TikTok profiles.

This in turn increases the number of users engaging with your content in a meaningful way, rather than just browsing and moving on.

Specific hashtags also allow you to embed your brand into Instagram and TikTok culture.

The right hashtags can position your art as part of the larger conversation happening around specific topics, trends, or events.

It’s also worth mentioning that using specific hashtags improves the user experience.

Audiences can easily find the type of content they’re looking for, while artists gain a platform to showcase their work to a receptive audience.

Lastly, combining popular general art hashtags with peer-level specific hashtags gives you the chance to get your work seen by a wider audience while also targeting niches that might be more inclined to engage with your posts.

In essence, understanding and effectively using specific art hashtags on Instagram and TikTok can boost your profile, foster community, and position your artwork to the right audience.

Can Overusing Hashtags Shadowban My TikTok Account?

When using hashtags on social media platforms like Instagram and TikTok, it is important to avoid using them excessively.

There is a common concern among users that overusing hashtags can lead to a shadowban on one’s TikTok account.

A shadowban is a form of penalty employed by social media platforms where a user’s posts become invisible to non-followers without any prior notice.

While the existence of shadowbanning on TikTok is a matter of much debate, it’s advisable to use hashtags responsibly.

If you’re using art hashtags on TikTok, make sure they are relevant to your post, and their usage doesn’t appear spammy.

Excessive and irrelevant use of hashtags can be seen as spammy behaviour by TikTok’s algorithm, potentially impacting visibility of your content.

It’s worth noting that quality always outweighs quantity when it comes to using hashtags effectively.

It’s better to use a handful of relevant hashtags rather than bombarding your post with numerous irrelevant ones.

A good practice is to use a mix of popular art hashtags and more specific ones to your subject matter.

This approach increases your chances of reaching a larger audience while ensuring your content remains relevant and discoverable.

Ensure you’re updated on TikTok’s policies and best practices to prevent any potential penalty from excessive or irrelevant hashtag use.

The ultimate goal is to use hashtags to enhance your post’s visibility and interaction, not hinder it.

Learning to use hashtags effectively and appropriately can certainly elevate your social media game.

Finally, always be mindful of the caption and content of your posts, as these are the first things users see and read.

A well-curated caption accompanied by pertinent art hashtags can significantly increase the engagement on your Instagram or TikTok posts.

The Bottom Line

Using the right art hashtags on Instagram and TikTok can be a game-changer, skyrocketing your posts to wider audiences and ensuring your work gains the visibility it deserves.

Remember, the best approach does not rely solely on the most popular hashtags but also incorporates less crowded, more specific ones to target the audiences who are most likely to engage with your art.

While this requires a nuanced understanding of your niche, the time and effort invested can significantly advance your online presence and ultimately, your success as an artist on these platforms.

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