15 Tips on How to Build a Successful Travel Instagram & TikTok Account (2024)

23 Mins read

Maximizing your Instagram and TikTok presence can significantly contribute to your travel-related brand’s growth in a digitally driven world.

However, crafting a standout profile is not just about posting beautiful photos and videos from your latest adventures.

It requires strategic planning, consistent effort, and a deep understanding of the platform’s algorithms, traits, and user behavior.

Furthermore, to truly resonate with your audience, authenticity and a unique voice are integral.

It is just as essential to keep pace with the rapidly evolving features and trends on these platforms.

This article unveils effective strategies to help you build an engaging and successful travel account on Instagram and TikTok.

Tips On How To Build A Successful Travel Instagram & Tiktok Account

1. Choose a unique, easy-to-remember account name

When embarking on a journey to build a successful travel Instagram and TikTok account, the first step begins with choosing a unique, easy-to-remember account name.

This name will be your digital signature, a way for users to identify your content amongst the sea of other travel profiles.

At the core of it, your account name needs to reflect your identity and the content you intend to share.

It should be catchy and original to stand out, yet uncomplicated enough for users to recall effortlessly.

However, securing a name that ticks all these boxes can be challenging, given the saturation of social media.

It requires significant creativity and iterations.

Your account name should ideally be a blend of your personal name or brand’s name and an element related to travel, thereby keeping it personalized yet thematic.

This not only depicts your niche clearly but also ensures that your account name remains distinct and identifiable.

Additionally, using a keyword related to your specialized area in travel can significantly increase your discoverability on the platform’s search function.

But, choosing a name isn’t merely about impressing your audience or improving searchability.

It goes beyond to reflect your values, passion, and vision that you wish to portray through your travel adventures.

Watching this video will provide you with creative inspiration for travel-centered account names.

It spurs ideation for account names that are unique yet catchy and easy to remember.

Lastly, it is pivotal to ensure that your chosen name is available across all social media platforms.

This consistency is key in maintaining your brand’s identity and improving your overall online presence and recognition across different platforms.

Your primary goal should be to make it as easy as possible for your audience to find, follow, and engage with your content on various platforms.

In conclusion, remember that your account name is the first point of contact for your potential followers.

It is their initial impression of your brand, so take your time to choose a name that is unique, thematic, easy to remember, and representative of the memorable travel content they can expect to see.

2. Tailor Posts to Target Audience Interests

Understanding your target audience’s interests plays a key role in curating your Instagram and TikTok content.

Effective audience research can help you find out what kind of travel content your followers are most interested in.

You should aim to serve posts that resonate with your audience.

This can be invaluable in building a loyal follower base.

An effective way of gauging your audience’s preferences is observing engagement levels on different types of posts.

If posts featuring scenic landscapes are getting more likes and comments, it indicates that your audience prefers this kind of content.

Reading comments on your posts can also provide insight into what your audience might like to see more of.

This aforementioned method of interaction acts as a form of feedback that can guide your future content decisions.

Remember, your followers’ interests may evolve over time.

Keep experimenting with different content types and pay attention to the engagement metrics.

Instagram and TikTok tools like Insights and Analytics, respectively, can also provide valuable data about your audience’s demographics and content preferences.

For example, these tools can show you the age range, gender, and location of your audience.

This can help you to tailor your posts to reflect the experiences and preferences of your target demographic.

If a significant part of your followers are from a certain country or region, consider featuring destinations or experiences from those places.

Featuring content that resonates with your audience adds value to your followers’ experience that they can’t get enough of.

Another crucial factor for Instagram and TikTok success is consistency.

So, consistently posting content that aligns with your audience’s interests is essential.

However, this doesn’t mean you should limit yourself to one type of content.

Diversify your posts to keep your feed interesting and fresh to your followers.

If you tailor your content to your audience’s interests, you are more likely to inspire engagement and grow your travel Instagram and TikTok accounts.

3. Use High-Quality, Visually Appealing Photos and Videos

When it comes to creating content for Instagram and TikTok, using high-quality and visually appealing photos and videos can be a game-changer.

The aesthetic quality of your posts can significantly impact user engagement, followers growth, and overall success on these platforms.

High resolution photos and videos provide a superior viewing experience, making your travel content more immersive and engaging.

In the travel industry especially, high-quality imagery plays a crucial role in capturing the beauty and allure of different locations.

To truly captivate your audience, you need to effectively convey the essence and splendour of the places you visit through vibrant and high-definition visuals.

This doesn’t just mean sharing picturesque landscapes and breathtaking sceneries.

You should also strive to capture meaningful moments, unique experiences, and the local culture and people.

Remember, the value of your content lies not just in its quality, but also in the story it tells.

At the same time, it’s important to maintain a balance and not overly edit your photos and videos to the point that they lose their authenticity.

Strive for visual content that is aesthetically pleasing yet also truthful and genuine.

If you’re not knowledgeable about photography and editing, there are countless online resources that can help

This video tutorial, for instance, delivers helpful tips on creating and editing quality Instagram Reels.

You might learn how to apply different techniques to create more engaging and visually stunning content.

Remember, your primary goal in posting high-quality, visually appealing content on Instagram and TikTok is to capture attention, engage users, and build a loyal following.

This is no easy feat, but with patience, practice, and consistency, it can be achieved.

Keep in mind that the quality of your posts reflects your personal brand, so take the time to learn, improve, and produce the best content you possibly can.

Stay true to your unique style and voice – it’s what sets you apart and makes you memorable.

In conclusion, using high-quality, visually appealing photos and videos is not just a tip, but a must-do for any budding travel influencer hoping to build a successful Instagram and TikTok account.

4. Use consistent, aesthetically pleasing filters/edits.

When it comes to establishing a successful travel Instagram or TikTok account, maintaining a consistent aesthetic plays a massive role.

It’s not just about taking high-quality photos or videos but also about the way you edit and filter them.

Through this, you create a unique visual identity that can be appealing and recognizable to your followers.

One of the best ways to do this is through the use of consistent photo filters and edits.

These editing techniques help create a cohesive look and feel on your feed, which can significantly impact your followers’ perception of your account.

This consistent visual style creates a ‘brand’ for your account, making your content instantly recognizable to your followers every time they see it on their feed.

When a user sees your post and can immediately link it back to your account, it enhances your account’s overall brand recognition and visibility.

Every successful influencer or travel blogger will tell you that brand recognition is one of the keys to success in the world of social media.

To ensure consistency, you should pick one or two filters that match the general vibe of your brand and stick with them.

This approach doesn’t mean you can’t ever change them, but it does mean you should be careful about how often and drastically you do so.

Drastic shifts in your editing style can disrupt the cohesion of your feed, which may potentially put off your followers.

Remember, the end goal here is to create a unified and harmonious feed that tells a compelling visual story about your travels.

Whether it’s a dreamy pastel theme or a vibrant, saturated look, your chosen aesthetic should reflect your unique travel experiences and personality.

Lastly, it’s crucial to maintain high standards of aesthetics and quality in your photos and videos.

No filter or editing technique in the world will save a low-quality image from looking unappealing.

So invest in a good camera, take the time to learn about composition and lighting, and strive to capture the best shots you can in each of your travel destinations.

In doing so, you’ll ensure that your content is not only visually consistent but also of high caliber, further solidifying your reputation as a credible and enjoyable travel account.

5. Engage with followers and respond to comments

One of the most crucial steps in building a successful travel Instagram & TikTok account is the consistent engagement with your followers and taking the time to respond to comments.

Active engagement isn’t simply about generating more traffic or capturing screenshots; it’s about creating meaningful experiences and genuine relationships with your audience.

Part of great engagement also includes being proactive.

Don’t wait for comments to show up on your posts.

Take the initiative to interact with other travel content and users.

It builds your online presence and establishes your place within the community.

Regularly taking the time to respond to comments shows that you value your audience’s input and experiences.

It might seem like a small detail, but it can significantly improve the overall perception of your brand and increase audience loyalty.

It might seem like a small detail, but it can significantly improve the overall perception of your brand and increase audience loyalty.

Acknowledging audience interaction cues them in on your availability and proves that you’re there to engage.

It helps to foster a sense of authenticity, something that modern users value tremendously.

Indeed, it could be the deciding factor between them simply enjoying your content and deciding to follow you for more.

Responding to comments allows you to show your personality further and lets your audience become familiar and comfortable with you.

It establishes connection on a personal level, which is very important in the digital age where consumer trust is sometimes hard to build.

Remember, social media isn’t just about numbers; it’s about building communities and nurturing relationships within those communities.

The more you interact and communicate, the more cohesive and loyal your community becomes.

This same mentality should apply to your interactions on TikTok as well.

Using this platform’s unique video comment feature, you can create even more memorable and personal interactions with your fans.

Engagement goes beyond your own profiles.

Participate in the wider social media communities, join relevant travel groups, and become a regular commenter on posts that genuinely interest you.

It can do wonders for your visibility and reputation.

Having a large audience is of course an advantage, but a dedicated, active, and engaged audience is even more beneficial.

An audience that feels appreciated is more likely to share your content and recommend your account.

Responding to comments can also help you to better understand what content resonates with your audience.

It shows you what excites and interests them, and what encourages them to engage.

This information is incredibly valuable and can help guide your content strategy.

Responding to comments can also help you to better understand what content resonates with your audience.

Engaging with comments and discussions around your posts isn’t all positive affirmations – expect some criticism or negative feedback as well.

This is not necessarily a bad thing; truly listening and learning from these comments can help you shape your content and improve your strategy.

If you’d like some extra tips and strategies, this informative video might be useful.

Among other Instagram tips, you’ll get a deep understanding of how engagement can boost your social media growth.

Regular and genuine engagement with your audience is certainly a demanding task, but it’s well worth the investment.

After all, they are the exact reason your account exists in the first place.

6. Use relevant, location-specific hashtags often.

At the heart of a successful travel Instagram and TikTok account, relevant, location-specific hashtags play a crucial role in enhancing your post’s visibility and discoverability.

By incorporating these hashtags, you are essentially categorizing your content under these labels and encouraging users who are interested in these specific locations to engage with your post.

This strategy is especially powerful because travelers and wanderlust enthusiasts often follow or search these location-specific hashtags when planning their adventures.

Without these appropriate hashtags, your high-quality content might remain unnoticed, regardless of the effort put into capturing the perfect picture or video.

Therefore, it is essential not just to adopt location-specific hashtags often, but to ensure that they are relevant to your content.

This requires careful research and consideration about the location and audience you want to target.

Remember also to keep track of trending, unique, or quirky hashtags that could attract curiosity and drive additional traffic to your page.

For example, large cities often have numerous popular hashtags that relate to specific landmarks, neighborhoods, or local events.

Utilizing these alongside more general hashtags can increase your content’s reach while demonstrating that you are up-to-date with the local culture and happenings.

This shows your followers that you are not just a casual tourist but a passionate and knowledgeable explorer.

With this constant engagement and utilization of relevant hashtags, the Instagram and TikTok algorithms are more likely to recommend your content to potential followers.

Additionally, incorporating your unique branded hashtag with location-specific ones can not only create consistency but also encourage user-generated content.

It is a way of subtly inviting your followers to share their travel experiences, fostering a sense of community and increasing your account’s engagement.

However, be cautious about overusing or spamming hashtags.

If your content is cluttered with irrelevant hashtags, it may deter current and potential followers, defeating the purpose of using hashtags in the first place.

Using relevant, location-specific hashtags often allows you to connect with like-minded travel enthusiasts, creating a deeply engaged and loyal community around your Instagram and TikTok account.

7. Collaborate with other travel accounts and influencers.

One of the key strategies to grow your travel-themed Instagram and TikTok account is to collaborate with other travel accounts and influencers.

This approach can potentially unlock access to new audiences and provide your followers with diverse perspectives.

Seek out influencers who have a similar aesthetic, a target audience that matches yours, or who are located in your desired travel regions.

Collaborations should be mutually beneficial and authentic.

“Building partnerships with like-minded influencers” can significantly enhance your content variety and improve your reach.

These collaborations can take many forms, such as guest posts, takeovers on stories, or content collaborations like shared travel vlogs.

This strategy is not just about reaching new audiences – it can also help in carving out your unique niche within the travel influencer community.

Associating your account with established and respected influencers can also build trust among potential followers.

When planning a collaboration – whether it’s a content swap, shoutout, or a takeover – you should prioritize quality over quantity.

It’s better to have a few significant partnerships that resonate with your target audience than a high volume of disconnected collaborations.

Similarly, don’t limit collaborations to only fellow influencers.

Engage with hospitality brands, tourism boards, and other professionals in the travel industry.

By pairing social media strategies with industry professionals, you can create more robust and diverse content and potentially tap into their established audience base.

Collaboration doesn’t always have to involve direct work with other accounts either.

A simple step can be sharing content from other accounts (with their permission and proper credit of course).

This not only helps to vary your content offering but can demonstrate a mutual support between travel community members.

One of the critical steps for successful collaboration is knowing how to pitch your brand or idea to others.

In the embedded video above, you may glean insights on how to approach and communicate with potential partners effectively.

Remember, the ultimate goal of collaboration is not just boosting follower numbers.

Your primary focus should be on enhancing your brand’s value and improving the quality of your content.

This will naturally attract followers and foster a devoted and engaged travel community around your account.

8. Post Regularly, Ideally Once or Twice a Day

Consistency is key when it comes to developing a successful Instagram or TikTok travel account.

That said, regular posts can help ensure your account remains fresh and current in your viewers’ minds.

The algorithm on both Instagram and TikTok tends to favor regularly active accounts.

Posting once or twice a day is a good starting point.

However, it is crucial to avoid sacrificing quality for quantity.

The success of your posts ultimately relies on their ability to engage your audience and tell a captivating travel story.

Your posts should be well thought out and expertly crafted with high-resolution photos or engaging video snippets that transport your audience to the destination you’re showcasing.

The timing of your posts also plays a crucial role in maximizing your audience engagement.

Understanding your followers’ activity patterns and posting at peak times can significantly increase your post’s reach and visibility.

This requires understanding your followers and leveraging analytics to discern when your followers are most active on the platforms.

Besides, certain days might have better engagement rates than others.

So, it is essential to fine-tune your posting strategy over time.

Sticking to a regular posting schedule not only helps in increasing your visibility, but it also assists in building a loyal audience who will anticipate your upcoming posts.

However, don’t get overwhelmed if you can’t maintain a rigorous daily posting schedule.

It’s better to start with a manageable schedule, maybe a few times a week, and then gradually increase your posting frequency as you get more comfortable.

Platforms like Instagram and TikTok also have scheduling features that allow you to prepare posts in advance and schedule them to go live at your selected times.

You can also leverage Instagram’s ‘Story’ feature or TikTok’s ‘For You’ page to share more frequent and spontaneous updates.

These features provide you with a chance to connect with your followers on a more personal level.

They make your page more alive and active, even when there are no new posts on your main feed.

Overall, maintaining a steady stream of high-quality posts daily will significantly contribute to the growth and success of your Instagram and TikTok travel account, making your page a must-follow for wanderlust enthusiasts.

9. Share Behind-the-Scenes or Candid Shots/Stories

To build a successful travel Instagram and TikTok account, sharing behind-the-scenes or candid shots/stories is a tactic that can help you stand out from the rest.

Travel enthusiasts love to see the raw, unedited experiences of their favorite influencers and are more likely to engage with such content.

These candid shots humanize your brand, allowing viewers to have a closer, more personal connection with you, which can lead to a higher rate of follower engagement.

The process of getting to a destination, the unplanned adventures, the unseen complications, and other unfiltered moments all deserve to be part of your content.

However, don’t just share the content, narrate the story behind it.

The storyline can make it more intriguing and appealing to your followers.

Specifically, sharing unexpected obstacles, local culture, and interactions you encountered during your trip can provide authenticity to your account that many users crave.

Sharing such content not only provides more depth and personality to your page but also allows your followers to see and appreciate the reality that comes with travel.

They will develop a better understanding and appreciation for the experience and effort that comes with each post you share.

By including this type of content, you show your followers that you are not just about the polished, perfect pictures, but also about the genuine experiences and real stories.

Also, always remember to be honest – if a travel experience was challenging, share it.

If something didn’t fulfill your expectations, express it.

This honesty will foster a trust-based relationship with your audience, encouraging them to stay loyal to your platform.

This insightful video expands on the concept of creating interesting content for your Instagram account.

You’ll obtain insightful knowledge on how to make your posts and stories more shareable, providing you with the tools to make your travel account even more compelling.

As you navigate through the path of building a successful travel Instagram and TikTok account, thinking outside the box and sharing these unseen moments will prove advantageous.

The travel industry on social media is highly saturated, and the ability to share unique, raw, and honest content can set your account apart from others.

With this strategy, you are one step closer to building a successful travel presence on Instagram and TikTok.

10. Encourage user-generated content with a branded hashtag

User-generated content (UGC) is a powerful tool for building a successful travel Instagram and TikTok account.

This is because it fosters a sense of community and engagement amongst your followers.

If done correctly, UGC can lead to higher levels of user trust and forms an organic marketing strategy that benefits both you and your audience.

Creating a branded hashtag is the first step to encouraging user-generated content.

Your branded hashtag should ideally be unique, easy to remember, and tied closely to your brand or account identity.

This will make it easy for your audience to associate it with your brand and use it in their posts.

Once you have your hashtag, announce it to your followers in a post.

Try to create a compelling call-to-action that inspires your followers to use it in their own posts.

A successful call-to-action could be as simple as asking your audience to share their own travel experiences or as complex as a contest with prizes.

Incorporating user-generated content into your feed not only fosters a sense of community, but it can also drastically increase your content output.

This can be especially useful when you are travelling and may not have the time to create new content.

Using your branded hashtag whenever you repost user content not only gives necessary credit to the original creator but also reinforces your brand hashtag in the minds of your followers.

This approach creates a win-win situation for all involved; the user receives recognition for their content, and your account gets added visibility each time someone uses your hashtag.

As such, your branded hashtag effectively becomes a self-sustaining promotional tool.

Moreover, featuring user-generated content on your account provides a fresh perspective on travel destinations, aiding in keeping your content diverse and interesting.

This diversity can be particularly appealing to your audience, increasing both your follower count and engagement levels.

Engaging with the UGC by liking, commenting, and sharing can further increase the sense of community amongst your followers, encourage more users to create content with your hashtag, and build loyalty towards your brand.

The success of your UGC strategy greatly depends on consistent engagement with it.

Always remember to monitor your branded hashtag and interact with the posts using it.

This consistent interaction not only encourages others to get involved but also helps you stay informed about your community’s content and preferences.

Last but not least, don’t forget to thank your followers for their content and participation.

This act alone can significantly boost goodwill and foster stronger relationships with your audience, ultimately contributing to the success of your Instagram or TikTok travel account.

Thus, a user-generated content strategy based on a branded hashtag is a powerful tool for building a successful travel Instagram and TikTok account.

11. Partner with Hospitality Brands for Sponsored Posts

As you’re building your travel Instagram and TikTok following, one of the most potentially rewarding strategies is to partner with hospitality brands for sponsored posts.

By collaborating with hotels, resorts, or other travel-related companies, you are able to provide your audience with an authentic experience of services and places, while enjoying some benefits in return.

Partnerships can help to increase your visibility, attract more followers, and, depending upon the terms of your agreement, can offer free stays, services, or even financial compensation.

An important factor in getting these partnerships is to work on building a significant follower base, which would give the hospitality brands some confidence that they will receive adequate publicity.

To get started, research potential partners in the travel and hospitality industry.

Look for brands that align with your travel style and values.

Also, be aware of the various types of partnerships available.

Some brands may offer straightforward sponsorships, while others might be interested in longer term partnerships or affiliate programs.

Brands often work with content creators who already love their products, so make sure to genuinely share your positive experiences with a brand before reaching out for a potential partnership.

By doing this, you’re showing the brand that you’re genuinely a fan, not just looking for a partnership.

This will significantly boost your chances of securing a collaboration with them.

A critical step in this process is to make your pitch.

Reach out to the brands you’re interested in, share why you love them, and explain the value you can bring as a partner, using specific examples of your past relevant work.

When making your proposal, bear in mind to pay close attention to the brand’s style and message to ensure your proposal aligns with their branding.

Once you’ve formed a partnership, remember that you have a duty to your followers as well.

Be sure to consistently maintain your authenticity and disclose sponsored content as per FTC guidelines.

Also, remember that these partnerships should be a mutual relationship.

It’s crucial to honour your agreements, deliver high-quality content, and meet any deadlines set by the brand.

By watching the embedded video, you can learn from a successful influencer about how to approach brands, what to include in your pitches, and how to foster successful relationships with hospitality brands.

This invaluable advice can help guide you in setting up successful partnerships with brands.

To summarize, partnering with hospitality brands can be a significant factor in the growth and monetization of your travel-focused social media accounts.

However, it’s important to approach these partnerships with professionalism, authenticity, and a strong sense of your unique branding and value proposition.

12. Showcase Unique, Lesser-Known Destinations.

There is no doubt that showing off popular and mainstream travel locations can draw people’s attention.

However, what can set your Instagram and TikTok travel accounts apart is highlighting unique, lesser-known destinations.

Featuring these hidden gems not only provides fresh and exciting content for your followers, but it also positions you as a knowledgeable and unique resource in the travel community.

The internet is saturated with photographs of tourist hotspots.

Thus, venturing off the well-trodden path can represent a fantastic opportunity to distinguish oneself creatively and build a strong brand reputation within the travel niche.

Viewers appreciate travel content creators who can introduce them to new, undiscovered locations, offering a fresh perspective on travel.

It supports the claim that authenticity is key in content creation.

Your followers will appreciate your efforts to seek out and share these unique experiences.

It brings a more authentic feel to your travel content, moving away from the generic and the repetitive.

In turn, it can entice more people to follow your content and engage with your posts, blossoming a loyal community of travel enthusiasts who value your unique perspective on travel.

Moreover, showcasing lesser-known destinations also supports conscious and responsible tourism. It diverts tourist traffic from overcrowded places, helps preserve these sites, and promotes the economic grow of lesser-known areas.

A great way to find these unique places is to do your research, taking advantage of local guides, or asking locals themselves.

This way, not only will you usually find excellent photo opportunities, but you also get to immerse yourself in local culture.

When posting about these places, guarantee that you tell compelling stories about them.

Share your personal experiences or historical facts, which can increase engagement with your content.

Additionally, consider making a series or a mini campaign about a specific lesser-known place.

It can help you to accumulate more followers and interested interactions, and you can also extend the usefulness of your content.

Lastly, don’t forget to make use of geo-tags when posting about these under-the-radar destinations.

It enables your travel posts to be found by users browsing through pictures from that specific area.

Remember that your aim is to deliver value to your audience, engaging them with interesting posts about unexplored destinations. By doing so, you can build a successful travel Instagram and TikTok account.

13. Tell engaging, personable travel stories.

Storytelling has always been at the heart of successful content creation and it is no exception when managing a travel TikTok and Instagram account.

Beyond the stunning visuals and the location tags, what truly speaks to your audience is the authentic narrative of your travel experience.

Ambassadors of wanderlust do not merely want to know where you are, but what you see, what you feel, and what changes you in the course of this journey.

Your audience seeks to join you through the lens of your experience, whether it’s relishing in a meal cooked by the locals, an unplanned adventure, or getting lost in a city’s vibrant nightlife.

The authenticity of your travel experiences with the added flair of personal storytelling can be a powerful tool to engage your audiences.

This can be done by providing context behind the images and videos you post, such as why a certain location was special to you or an interesting encounter you had while traveling there.

Moreover, you should add descriptions to your travel videos that take viewers on a journey, framed with your perspective and personal anecdotes.

Showing your own, unique experience of a place will set your content apart from other travel pages that simply showcase beautiful visuals.

This is especially important given the saturated nature of travel content on social media platforms.

Identifying and communicating your unique point of view can help to set you apart from the competition, create a loyal audience, and ultimately, contribute to the success of your travel account.

In the end, success of a travel account does not depend solely on the quantity of posts, but the quality and relatability of your travel narratives.

You can learn more about this process through this video.

This video can provide valuable insights into creating engaging travel narratives.

It offers a beginner-friendly overview of constructing a captivating story, which can substantially improve your content and engagement rate.

Telling engaging, personable travel stories is not just about recounting your experiences.

It’s about strategically choosing which details to share, how to present them, and how they tie together to form a coherent, compelling narrative that can draw viewers in and inspire them to follow your journey.

14. Cross-promote your Instagram and TikTok accounts.

When it comes to building a successful social media presence across different platforms, cross-promotion is a vital strategy.

It involves leveraging your following on one platform to grow your audience on another, in this context, your Instagram and TikTok accounts.

Cross-promotion serves to utilize the unique strengths of each app to deliver diverse yet consistent content to your followers.

For instance, Instagram excels at photo and short video presentation while TikTok is renowned for its fun, creative videos.

These complementary strengths present an opportunity for you to leverage your content in the best way possible across both platforms.

For instance, you could do a stunning photo series on Instagram, and then follow it up with a TikTok video showing the behind-the-scenes creation of the photos.

This method not only provides engaging content but also prompts your followers to check out your other platform.

You could do a stunning photo series on Instagram, and then follow it up with a TikTok video showing the behind-the-scenes creation of the photos.

By doing so, followers get a diverse range of content across both mediums, increasing their engagement with your travel profiles on both Instagram and TikTok.

It’s important, of course, to make sure that cross-promotion feels natural and not forced to your followers.

Another effective way to cross-promote is to occasionally share your TikTok videos on your Instagram feed or Stories with a call-to-action directing followers to your TikTok account.

TikTok’s signature format with engaging soundtracks and effects can provide a fresh, dynamic addition to your Instagram content.

On the other hand, sharing impeccably shot and edited photos – Instagram’s forte – on your TikTok profile can help display your aesthetic eye and storytelling prowess.

When you provide a well-rounded perspective of your travel experiences on both platforms, it allows your audience to feel more connected with your journey.

Remember, your ultimate aim is to create an appealing, authentic, and captivating presence on both Instagram and TikTok.

By ensuring your followers know you’re active across both platforms and showing them what you can offer on each, you’re primed to successfully build and grow a solid travel-focused social media presence.

15. Keep up with platform-specific trends and challenges.

To build a successful Travel Instagram and TikTok account, it is pivotal to stay ahead of the curve by keeping up with platform-specific trends and challenges.

Both Instagram and TikTok are constantly evolving, introducing new features, trends, and challenges on a regular basis.

These can range from viral dance trends, to specific hashtag challenges, or even new ways to present content, such as Instagram’s Reels feature or TikTok’s duet function.

Staying aware and being able to adeptly maneuver these frequent changes is crucial.

As an influencer, you can’t afford to be left behind when a new trend takes over the platform.

It’s important to constantly educate yourself, research existing trends and keep an eye on emerging ones.

Doing this will not only keep your content relevant, engaging, and discoverable, but will give you a leg up on many competitors who aren’t paying as close attention.

Regularly engaging in popular trends or challenges can also increase visibility, attracting new followers who might not otherwise have found your account.

Remember, not all trends will align with your brand or appeal to your target audience, so choose wisely and ensure anything you participate in aligns with your overall image and values.

Different audiences engage with trends differently and what might be a hit with one type of follower may not resonate as well with another.

Also, not every trend will be appropriate or effective for a travel-based account, so it’s essential to consider the particular likes, dislikes, and preferences of your target audience before jumping in.

Beyond simply keeping up with trends, it’s also beneficial to occasionally set your own.

Establishing unique content challenges that encourage your audience to participate can boost engagement and help build a stronger online community.

Here is an accompanying resource that could be beneficial to your journey as a travel influencer:

Watching the video will provide you with insights on how much influence travel, like any other profession, can bring in per month.

Additionally, you’ll gain a better understanding of how to enhance your income through sponsored posts, brand partnerships, and other effective strategies.

The Bottom Line

Creating a successful travel Instagram requires careful planning, creative thinking, and consistent engagement.

Choosing the right account name is just the starting point, the real magic lies in curating posts that resonate with your target audience, showcasing high-quality visuals and exclusive content.

Engaging with followers, collaborating with influencers, and regularly posting is crucial for sustained growth.

Moreover, capitalizing on user-generated content and partnering with hospitality brands can further bolster your online presence.

Highlighting unique destinations and sharing personal travel tales can make your feed more interesting and authentic.

Last but not least, cross-promoting on TikTok and staying updated with platform-specific trends can give you the necessary edge in this competitive digital landscape.

A strategic approach to Instagram content can elevate your travel account to new heights.

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