180 Fashion Hashtags To Grow Your Instagram & TikTok

21 Mins read

As social media platforms continue to dominate the digital marketing landscape, employing effective strategical tools has become more important than ever.

Acquiring visibility is crucial, and striking the balance between creativity and relevance can be challenging.

This is particularly true in the fashion industry, where staying on trend and capturing attention is vital.

Instagram and Tiktok offer vast arenas for fashion enthusiasts and brands to showcase their unique styles and collections.

An important aspect to consider for enhancing visibility on these platforms is the use of relevant and popular hashtags.

In the ensuing lines, we will delve into the world of fashion-centric hashtags that can bolster your social media presence.

Fashion Hashtags For Instagram & TikTok

#Fashion #FashionBlogger #Fashionista #FashionStyle #FashionWeek #FashionLover #Fashionable #FashionPost #FashionAddict #FashionTrends #FashionDiaries #FashionDesigner #FashionBlog #FashionKids #FashionStylist #FashionInspiration #FashionMen #FashionDaily #FashionLife #FashionLovers #FashionArt #FashionShoot #FashionIllustration #FashionIcon #FashionTrend #FashionLook #FashionBrand #FashionGram #FashionShow #FashionDesigners

#Style #StyleBlogger #StyleInspiration #StyleBlog #StyleOfTheDay #StyleIcon #StyleInspo #StyleGuide #StyleTips #StyleFashion #StreetStyle #StyleDiaries #StyleMen #StyleDaily #StyleGram #StyleAddict #StyleBook #StyleBloggers #MenStyle #StyleLife #StyleInspire #StylePost #StyleKids #StyleIdeas #StylePhotography #StyleInfluencer #StyleIcon #StyleGoals #Stylish #StyleMe

#OOTD #OutfitOfTheDay #OutfitInspiration #OutfitIdeas #OutfitPost #Outfit_Style #OutfitInspo #OutfitGoals #OutfitShare #OutfitDestination #OutfitDaily #OutfitDetails #OutfitDuJour #OutfitBlogger #OutfitStyle #OutfitMen #OutfitLocura #OutfitLook #OutfitIdea #OutfitStylist #OutfitGirl #OutfitPosts #OutfitLove #OutfitIdeas4You #OutfitOfTheNight #OutfitDiaries #Outfitgram #OutfitInspoDaily #OutfitSelfie #OutfitGoals

#HauteCouture #Lookbook #TrendSetter #Chic #Catwalk #HighFashion #StreetWear #FashionForward #OutfitOfTheDay #Classy #MensFashion #FashionPhotography #Moda #StyleIcon #WhatIWore #Fashionstudy #Runway #WomensFashion #LookOfTheDay #FashionDaily #FashionInspo #FashionDiaries #OutfitPost #Fashiongram #OOTDfashion #Fashionlove #FashionPost #FashionGoals #Stylishlook #Wardrobe

#Trendy #Swag #FashionAdict #HIP #Cool #StyleOfTheDay #FashionDaily #LookOfTheDay #InstaFashion #FashionGram #FashionDesign #FashionAddict #Couture #FashionWeek #Designer #FashionBlogger #FashionShoot #Styles #Fashionable #Trend #FashionLover #OutfitIdeas #StreetFashion #InstaStyle #FashionBlog #OutfitOfTheDay #FashionPhotography #StyleInspiration #Lifestyle #FashionStyle #Fashioninspo

#Glamour #Vogue #InstaTrend #HighEndFashion #FitFashion #Styling #Stylist #DesignerWear #FashionAccessories #VirtualStyling #FashionGuru #Shoes #StreetChic #FashionHouse #Modeling #PersonalStyling #FashionRetail #FashionQuotes #StyleFashion #StyleIcon #FashionWorld #FashionTips #FashionDiary #FashionLover #FashionBrand #FashionGoal #DesignerFashion #FashionStylish #FashionAffair #FashionLight #FashionPiece

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In the following sections, we’ll delve into how you can harness the power of fashion hashtags on Instagram and TikTok to grow your online presence.

We’ll be discussing strategies for using these hashtags effectively, as well as answering common questions you might have about them.

So whether you’re a seasoned social media expert or just starting out, our goal is to help you better understand and utilize fashion hashtags on these popular platforms.

How To Effectively Use Fashion Hashtags?

1. Relate Hashtags to Post Content

One of the most essential tips for using fashion hashtags on Instagram and TikTok is to ensure that they are relevant to the content of your post.

This might seem obvious, yet many users often ignore this fundamental rule, leading to less engagement with their posts.

Fashion is a broad field with numerous niches, each with its own set of prevalent hashtags.

For instance, if you’re posting about sustainable fashion you might want to use hashtags such as #sustainablefashion or #ethicalfashion.

Your potential followers are likely to search for these specific hashtags, hence making it more likely for them to discover your posts.

Relating hashtags to the content of your post increases your credibility among people searching those hashtags, leading to higher engagement.

Familiarizing yourself with the most popular and relevant fashion hashtags for your niche is therefore crucial.

Using content specific hashtags not only places your content in front of interested viewers but also establishes your expertise in that particular area of fashion.

It’s important to remember that the purpose of hashtags is to connect related content and make it easily discoverable.

By using relevant hashtags, you can attract a more focused audience that is interested in your specific fashion content.

This ultimately leads to more likes, comments, engagements, and potentially more followers on both TikTok and Instagram.

Keep in mind that relevance is key, and it’s better to use a few highly relevant hashtags than many less relevant ones.

Experiment with different relevant hashtags and monitor the performance of your posts to find the ones that work best for your content.

You can also make use of social media tools that provide relevant hashtag suggestions based on your content.

Lastly, it’s also useful to occasionally mix different related hashtags to reach a broader audience and explore different niches.

Remember to always relate your hashtags to the content of your post and you’ll see an improvement in the performance and reach of your social media posts.

2. Use Brand-Specific Hashtags

One of the best methods to enhance your visibility and connect with your target audience on social media platforms like Instagram and TikTok is to utilize brand-specific hashtags.

A brand-specific hashtag is a term or phrase that is unique to your fashion line or product.

It could be as simple as the name of your brand or something more creative that represents your brand’s persona.

For example, a clothing brand might utilize the hashtag #TheirBrandNameSS21 for their spring and summer collection posts.

These hashtags not only help in curating your brand’s content, but they also assist your followers in finding specific posts related to your offerings.

A well-selected brand-specific hashtag can significantly elevate the visibility of your posts and foster a sense of community among your followers.

When using brand-specific hashtags, it’s crucial to ensure consistency throughout all your posts to reinforce your brand image and recall value.

Moreover, brand-specific hashtags provide a platform for your followers to engage and interact with your brand and each other, fostering a strong brand community.

Creating a unique brand-specific hashtag can also encourage user-generated content, providing you with authentic and engaging content for your page.

Your followers may start using your brand-specific hashtag in their posts, thereby increasing your brand visibility organically.

It’s also a good practice to make sure your hashtag is unique and unambiguous to avoid any confusion or mix-up with other brands.

Additionally, you can use social media analytics tools to track the performance of your brand-specific hashtags and understand their impact on your audience engagement.

Lastly, don’t forget to promote your brand-specific hashtags in all possible ways, including your profile bio, post captions, comments, and even offline marketing materials.

The power of a well-selected hashtag is indeed remarkable. It represents the voice of your brand and can transform the way you connect with your audience on social media platforms like Instagram and TikTok.

3. Utilize Trending Fashion Hashtags

In the ever-changing sphere of fashion, one must stay abreast of the latest trends, and this includes hashtags on platforms like Instagram and Tiktok.

Using trending fashion hashtags can significantly enhance the visibility of your posts and engage with an audience that is actively following those trends.

Instagram and Tiktok have become key platforms for fashion lovers, influencers, and businesses to share and discover the latest in fashion. Trending hashtags play a big part in this discovery process.

Incorporating these into your posts can increase your reach and potentially attract more followers who share similar fashion interests.

How you may ask? Trending hashtags function like ongoing conversations on social media platforms.

By participating in these conversations through the use of popular fashion hashtags, you make your posts more discoverable to those who follow or search for these trending topics.

This is a powerful way to make connections with like-minded individuals or businesses in the fashion industry.

But remember, it’s crucial to choose hashtags that truly represent your post’s content.

Jumping on a trending hashtag that is unrelated to your content may increase reach momentarily, but it won’t help you connect with the audience you want.

Avoid this by doing a quick research on the trending fashion hashtags and their associated content before using them.

Instagram even provides an option to view related hashtags on the explore page, this could potentially help you find more relevant trending fashion hashtags.

To make your posts stand out, you can incorporate creative spins on trending fashion hashtags, this adds a unique touch to your posts while still hopping on the trendwagon.

Just remember, the goal is to enhance your brand’s visibility and connect with a relevant audience, so choose your hashtags wisely.

Utilising trending fashion hashtags on platforms like Instagram and Tiktok is a smart way to stay relevant and engage with the online fashion community.

Let these hashtags amplify your voice in the clamorous world of fashion on social media.

4. Limit Number of Hashtags Used Per Post

When it comes to harnessing the power of social media via hashtags, it might seem logical to cram as many as possible into a single post. However, overloading your fashion posts with an excess of hashtags can often have a negative impact rather than a positive one.

Instagram, as well as TikTok, have put policies and mechanisms in place to counteract “spammy” behavior, and an overzealous use of hashtags can easily fall into this category.

Instagram allows a maximum of 30 hashtags per post, while TikTok allows for up to 100 characters – which include hashtags, punctuation and spaces.

Too many hashtags can make a post look cluttered and may also make it somewhat unreadable. It can distract viewers from the main content. Hashtags should enhance your content, not detract from it.

Ultimately, using a limited, well-chosen set of hashtags will lead to more targeted visibility and a higher quality of engagement.

In addition to being a matter of aesthetics, using a more limit number of hashtags is also an effective strategy. Considering you can only use up to 100 characters on TikTok, you want these to be as impactful as possible.

By limiting the number of hashtags, you can select those that are most relevant, those that will really speak to your audience, rather than using highly-generic ones which can be lost in the sea of millions of posts.

To maximize this strategy, use a blend of popular, trending hashtags combined with more specific ones pertinent to the content of your post. This approach will help your posts reach both broad and niche audiences.

The choice of hashtags ultimately determines the visibility and discoverability of your posts. Therefore, overstuffing posts with too many hashtags might dilute the effectiveness of each tag.

Remember, hashtags are just one part of the equation. Quality content will capture the attention, quality hashtags will simply help direct the right people to it.

A measured use of hashtags therefore demonstrates that you understand your audience, your industry, and also the mechanisms of the social media platforms.

While it’s important to utilize hashtags, it’s equally essential to do so consciously, selecting only the most effective tags in order to reach your intended audience.

5. Check the Popularity of Chosen Hashtags

One of the key steps in effectively using fashion hashtags on Instagram and TikTok is to check the popularity of your chosen hashtags.

This involves researching each hashtag to see how many posts are associated with it and how frequently it’s being used.

Sometimes, a hashtag may seem perfect for your post in terms of relevance and specificity, but if it’s not popular or being frequently used, it might not give you the desired visibility or engagement.

Popularity of a hashtag can often indicate its effectiveness in reaching out to a larger audience.

You can check the popularity of a hashtag on Instagram or TikTok by entering it in the search bar.

The platforms will then show the number of posts associated with the hashtag to give you a sense of its popularity.

But, remember not solely to rely on the number of posts. Check a few posts using the hashtag to gauge its relevance.

You can also use online tools and websites dedicated to monitoring the popularity and effectiveness of hashtags.

Such tools can provide insights about how often a hashtag is used, its reach, and the demographic it appeals to.

Furthermore, these hashtag tools can also offer suggestions for alternative or related hashtags that might increase your post’s reach.

This fifth step can be a gamechanger in your fashion brand’s social media strategy.

By understanding your target audience and using popular, relevant hashtags, you can increase the visibility of your posts and reach your potential clients.

So, instead of randomly using hashtags, give thought to their popularity and impact.

Keep an eye on trending and popular hashtags in your fashion niche and use them strategically to augment your post’s reach.

This will not only improve your social media engagement rate, but also establish a stronger online presence for your brand.

Remember, using the right, popular hashtag can make your post stand out in the crowd, empowering your content to go viral.

6. Use a mix of general and specific tags.

Using a mix of general and specific hashtags in your fashion posts on Instagram and Tiktok is a potent strategy that can amplify your content reach.

While general hashtags help gain visibility among a broader audience, specific hashtags help find your niche audience who are more likely to engage with your content.

It’s essential to strike a balance between the two by not overusing either one.

Using a well-curated mix of general and specific hashtags not only expands your reach among the masses but also connects you to your specific target audience.

The general hashtags can be those commonly used in the fashion industry like #Fashion, #Style, #OOTD, etc.

These hashtags can get your content in front of a wide range of audiences, but at the same time, this might be a less targeted audience.

On the other hand, specific hashtags like #BohoFashion, #MensStreetStyle, or #CoutureDesign, target audiences who are particularly interested in these specific fashion areas.

These hashtags are less crowded and hence, your posts have a better chance of standing out and grabbing more attention.

Furthermore, you can even create your own brand-specific hashtags as a part of the specific tags.

This helps in creating a unique brand identity and also enables easy tracking of posts related to your brand.

However, overusing either general or specific hashtags can make your posts appear as spammy.

It’s always a good idea to check the popularity and recent posts of these hashtags before using them in your own posts.

This ensures that you are using only the relevant and effective hashtags which enhance your post’s discoverability on these platforms.

Remember, the idea is to use a thoughtful blend of both general and specific hashtags in each post to connect with a wide, as well as, a niche audience.

So, spend some time researching the right mix of fashion hashtags for every Instagram and Tiktok post you create.

7. Keep Hashtags Relevant and Concise

When using hashtags for your fashion content on Instagram and TikTok, it is essential to keep them relevant and concise.

Having relevance in your hashtags ensures that you are targeting the right audience and helps your posts get discovered by people genuinely interested in what you have to show.

For instance, if you are posting about street style fashion, using a hashtag like #StreetStyle or #StreetFashion makes your content accessible to the crowd that is most likely to appreciate it.

However, using unrelated or misleading hashtags can lead to negative engagement and might even affect your account’s credibility.

When it comes to using hashtags, the goal is to create a concise, clear and compelling signpost that guides users towards your content and evokes a desire to engage

The conciseness of hashtags also plays a crucial role. Users on Instagram and TikTok prefer searching with simple, easy-to-remember hashtags rather than complicated, lengthy ones.

Concise hashtags not only occupy less space in your post’s caption but are also more memorable and induce better engagements.

For example, a hashtag like #ChicWinterWear is much easier to remember and search for than #WinterClothingForFashionForwardIndividuals. The importance of keeping hashtags short and sweet cannot be overstated.

There are also character limitations for Instagram captions and TikTok comments to consider. Overly lengthy hashtags could eat into these limitations, leaving less room for your actual content description or other crucial hashtags.

Moreover, concise hashtags tend to look neater and more professional than their lengthier counterparts.

Remember, the essence of using hashtags is to make your content easily discoverable, and maintaining relevance and conciseness is a proven way to achieve that.

Always ensure to adhere to these principles for maximum engagement on your posts.

To summarise, when curating your hashtags, always keep them relevant to your post and as concise as possible for the best results.

With relevant and concise hashtags, your fashion content stands a better chance of being discovered and appreciated by the right audience, leading to better engagement and growth for your Instagram and TikTok profiles.

8. Avoid Using Generic or Overused Hashtags

With the digital world moving at such a rapid pace, fashion content creators need to be aware of the importance of avoiding generic or overused hashtags.

These hashtags, while they may initially appear effective due to their high search volume, often lead to your content getting lost in a sea of artless posts.

It’s important to analyze the hashtags you plan on using, and see if they are indeed beneficial or simply being overly used without yielding significant engagement.

Avoiding generic or overused hashtags is crucial in standing out from the sea of content in the digital fashion space.

Becoming just another post in a sea of countless others is not a strategy that will garner attention or increase engagement.

Overused hashtags are often saturated with posts which decreases the likelihood of your post standing out.

Instagram and TikTok algorithms favor fresh and original content, making it even more vital to avoid bland hashtags.

For creators in the fashion niche, it’s advisable to stay clear of overused and generic hashtags like #fashion, #style, or #ootd.

Instead, delve deeper into more unique, niche-specific hashtags that will enable you to reach your target audience more effectively.

Use your brand name, unique style descriptors, or lesser-known fashion trends as inspiration for your bespoke hashtags.

Remember, the goal is not just to increase visibility but to reach the right audience with your posts.

Creating a more customized hashtag strategy not only helps to distinguish your brand but also resonates more with your specific audience.

Therefore, it’s crucial to remember that while high-volume, overused hashtags might seem tempting, they’re not always the best strategy for your brand’s growth.

Ultimately, your hashtag strategies should reflect the uniqueness of your content and help you to connect with your target audience in the most effective way.

9. Use Hashtags Describing Your Fashion Style

When it comes to using fashion hashtags on Instagram and Tiktok, it’s imperative to include those that accurately depict your unique style.

Boasting an exclusive style is one of the key factors differentiating one fashion enthusiast from the others on these platforms.

Therefore, using hashtags that describe your fashion style does not only add to the appeal of your posts, but also helps you reach out to like-minded followers and potential collaboration opportunities.

For instance, if your aesthetic leans towards minimalistic fashion, hashtags like #MinimalFashion, # ChicMinimalStyle, #LessIsMore could be ideal for your posts.

On the other hand, passionate about bold, street-style looks? Then, consider hashtags such as #StreetFashion, # UrbanStyle, or # EdgyFashion.

Always remember, the right set of hashtags can accurately reflect your fashion attitude and theme which can make you stand out in the crowd.

It’s also advisable to experiment with a mix of popular, intermediate, and less famous hashtags.

This allows you to tap into various audience sizes and achieve an optimal level of visibility.

In the end, ensure to use those hashtags that genuinely relate to your image content and style to preserve authenticity.

When your followers see authentic content, it increases your chances of securing their loyalty and following in the long run.

It’s also worth noting that the incorporation of style-specific hashtags should be balanced with other types of tags.

Don’t forget to include a mix of general fashion tags, brand-specific tags, and native platform trending tags.

The ultimate goal should be to create a balanced and strategic hashtag strategy that enhances your reach while striking a chord with your audience.

Keep researching and innovating with your hashtag use, and it will not only enrich your posts but also ensure that they garner the attention they deserve.

In a nutshell, using hashtags that describe your fashion style breathes uniqueness and authenticity into your posts, helping you carve a niche for yourself in the bursting-at-the-seams world of fashion influencers.

10. Use Hashtags in Comments, Not Just Captions

When using fashion hashtags on Instagram and TikTok, it’s important to not limit their usage to captions alone.

Integrating them into comments can also prove to be a very effective strategy.

Comment sections are critical areas of engagement and can attract a variety of potential followers to your page.

Moreover, it gives your post the chance of appearing in the hashtag feeds for a longer duration since Instagram and TikTok consider both caption and comment hashtags for their processes.

A common misconception is that hashtags utilized in comments are less effective than those in captions, but this is not necessarily true.

While they should not completely replace the use of hashtags in your captions, incorporating them in comments as well can maximize your reach and visibility.

Applying hashtags in your comments section helps improve your brand visibility by creating multiple points of entry for users to discover your content.

Just as with captions, it’s essential to use hashtags in your comments that are relevant to your posts.

Irrelevant hashtags may lead followers to perceive your brand as spammy and could lead to lost engagement.

To add these, simply type out your comment and then follow it with the desired hashtags.

This strategy can be especially effective for discussions related to your posts or engaging with your followers.

In this way, they also serve a dual purpose of not only increasing visibility but also fostering a sense of community and conversation.

Consider, for example, commenting on your own post with additional details about the outfit or style shown and include related hashtags.

Or you can use this approach when replying to a follower’s comment, possibly tagging a commonly used hashtag related to their remark or question.

Crucially, remember to keep it natural; excessive use of hashtags in a single comment may come off as forced or promotional, which can deter engagement.

How to Effectively Use Hashtags on Instagram?

Utilizing hashtags effectively on Instagram can greatly increase the visibility and reach of your fashion-related content.

Hashtags serve to categorize your posts within the vast digital space of Instagram, making them easily discoverable to users interested in similar topics.

You should always use relevant hashtags that align with the content of your post and the interests of your target audience.

Using generic fashion-related hashtags can help your content reach a broad audience; however, it might easily get lost among millions of other posts under the same hashtag.

Therefore, including a mix of broad, moderately popular, and niche hashtags is often the best strategy.

It’s also important to capitalise on trending hashtags, as these provide a quick burst of visibility, potentially drawing in new followers.

You need to keep refreshing your hashtag list as trends in the fashion industry tend to change swiftly.

Creating and promoting your own branded hashtag can generate a community around your brand, inculcate brand loyalty, and also help you to feature user-generated content.

While incorporating hashtags in the caption is the norm, you can also place them in the first comment to keep the caption clean and uncluttered.

The ‘Explore’ section of Instagram is a gold mine for finding popular and effective hashtags in your niche.

Utilizing tools like ‘Hashtagify’ or ‘All Hashtag’ can help you find and analyse the performance of different hashtags.

Tracking the performance of your hashtags is essential to understand which hashtags work best for you and continually refine your hashtag strategy.

However, steer clear of using banned or spammy hashtags as Instagram’s algorithm may flag or limit the visibility of your content.

The limit for hashtags on Instagram is 30 per post, yet it is suggested to use between 5 to 9 to avoid a spam-like appearance.

Lastly, trying out new hashtags in each post will definitely help you reach different segments of your target audience.

Keep experimenting, analysing results, and refining your hashtag strategy for the best outcomes.

What Are Banned Hashtags on Instagram?

While hashtags are powerful tools for increasing visibility on Instagram, some tags are better left unused due to Instagram’s community standards.

Banned hashtags on Instagram are essentially those tagged words or phrases that have been flagged as inappropriate by the community for various reasons.

The creation of these banned hashtags is Instagram’s way of keeping the platform safe and free from explicit content, harassment or hate speech.

Importantly, when it comes to your fashion brand, relying on banned hashtags can lead to penalties such as reduced visibility or shadowbanning, where your posts become invisible to anyone who doesn’t follow you.

Understanding and keeping up-to-date with Instagram’s banned hashtag list is important to ensure your fashion brand remains reputable and doesn’t unintentionally offend or violate guidelines.

Instagram updates their list of banned hashtags regularly, sometimes daily, so it’s crucial to stay informed to avoid penalties.

Some examples of banned hashtags include seemingly innocuous ones that may be part of common fashion terminology, such as #pushups or #eggs.

Any hashtag that can be associated with a violation of Instagram’s guidelines potentially faces a ban, even if initially the word or phrase seems harmless in a fashion context.

You can check if a hashtag is banned by searching it on Instagram and, if it’s banned, a message pops up indicating that the posts have been hidden due to reported content.

It is better to use clear, descriptive, and specific hashtags related to your post rather than trying to capitalize on trendy but potentially prohibited tags.

Remember, good engagement is not just about reach, but about reaching the right audience, and banned hashtags can often attract the wrong type of follower or engagement.

Using niche hashtags also helps you stand out amidst the competition and connect directly with your target audience.

It is also advised to use custom hashtags that are unique to your brand which can help generate a loyal following and create a more cohesive brand image.

Regularly reviewing your hashtag strategy and being aware of the banned hashtags will ensure your social media strategy is both effective and compliant with Instagram’s guidelines.

Do Hashtags Increase TikTok Video Views?

The use of hashtags on TikTok can significantly boost the visibility of your videos, which in turn increases views.

They function as a tool to categorize and distribute your content, enabling TikTok’s algorithm to identify what your video is about and who might be interested in viewing it.

The effectiveness of hashtags depends on the relevancy of the hashtags to the content of the video in question.

A practice common among successful TikTokers is to use a mix of both broad and narrow hashtags for maximum reach.

However, using too many hashtags can create a cluttered description that seems spammy, potentially deterring viewers.

While hashtags are a significant factor in boosting views, it’s important to note that they are only one part of a multifaceted approach to growing your TikTok following.

A blend of producing high-quality videos, engaging with your audience, and keeping up-to-date with trends will optimize the role of hashtags in increasing your views.

When used intelligently, hashtags are an invaluable tool for expanding the reach of your TikTok videos.

For fashion content creators, targeted hashtags like #FashionTrends, #OOTD (Outfit of The Day), or #StyleInspiration can help your videos reach viewers specifically interested in fashion content.

It’s also useful to leverage hashtags related to trending fashion challenges, as part of your hashtag strategy to attract more views.

However, hashtags should not be an afterthought; they should be integrated into the planning of your videos to ensure that your content and hashtags are aligned.

So, yes, while hashtags can increase your TikTok video views, their effectiveness hinges on a strategic approach that prioritizes relevancy, audience targeting, and integration with trends.

Therefore, both choosing the right hashtags and using them effectively can help you attract more views to your TikTok videos, especially if you are creating fashion content.

TikTok’s average engagement rate is over double that of Instagram, indicating that a well-executed hashtag strategy can result in a considerable boost in visibility.

Thus, for fashion influencers and brands looking to grow their presence on TikTok, a strategic and intentional approach to hashtag use is a necessity.

How Many Hashtags Should I Use?

When posting a fashion-oriented post on Instagram or TikTok, it’s important to impact your visibility by using the right number of hashtags.

Most experts recommend using between five and nine hashtags per post on Instagram.

This number allows your post to be seen by a broad audience without looking like spam.

In TikTok, the strategy is slightly different, the optimum number of hashtags is suggested to be two to four.

This number seems to be just right for the algorithm to pick up your video and boost its visibility without overcrowding the caption area.

Remember that excessive use of hashtags can trigger spam filters.

Both Instagram and TikTok have built-in measures to prevent spammy behavior, so the indiscriminate use of hashtags can lead to your post being de-prioritized in their algorithms or even removed altogether.

It’s also essential to consider the nature of your post when deciding on the number of hashtags.

If you make a more niche post with specific hashtags, you might want to use more hashtags to ensure it reaches an audience.

On the other hand, if you’re using more popular and competitive hashtags, fewer might be enough to give your post a fair chance of standing out.

Of course, the most effective number will depend on your specific audience and engagement strategy.

It’s a good idea to experiment with different numbers of hashtags and observe your engagement rates.

By testing and measuring your posts’ performance, you can find a sweet spot that works best for your own content.

Remember that the aim is to maximize interactions and visibility, not just to use as many hashtags as possible.

Hashtags are there as a tool to help you achieve a wider reach and engagement, but they’re not the only factor influencing this.

Your content quality, regularity of posting, and audience engagement is also vital.

Should I Use Popular Or Niche Hashtags?

When deciding whether to use popular or niche hashtags, there are several factors to keep in mind.

The overarching goal is to maximize visibility and engagement for your posts.

Popular hashtags can increase the reach of your content, but they are highly competitive.

Using popular hashtags means your posts will need to compete with millions of others for attention.

This can result in your content being overshadowed or buried before anyone gets a chance to see it.

Moreover, followers often become immune over time to overused popular hashtags, reducing their effectiveness.

Using niche hashtags can significantly magnify the visibility of your posts and provide a more targeted reach.

On the other hand, niche hashtags – those that are industry-specific or relevant only to a small group – can significantly magnify the visibility of your posts.

Niche hashtags are less competitive and can provide a more targeted reach.

They are an excellent way to connect with a dedicated audience genuinely interested in your posts’ content.

It’s also worth noting that niche hashtags can help concrete your brand identity and display your commitment to specific causes or communities.

Thus, they can be useful tools in building trust and fostering community loyalty.

A balance of both popular and niche hashtags may be the most effective approach in fashion marketing on platforms like Instagram and TikTok.

Using this strategy, your content can reach a broad audience (through popular tags) as well as stay visible to a select group (through niche tags).

Finally, remember to always choose hashtags that accurately represent the content of your post.

Regardless of the popularity of the hashtag, using irrelevant tags will likely harm your brand image and engagement rates in the long run.

The Bottom Line

Harnessing the right fashion hashtags can significantly boost your visibility on platforms like Instagram and Tiktok.

With an understanding of the popular tags relating to your content and audience, you can tap into new follower pools and increase engagement.

Don’t be afraid to mix and match while keeping in mind the context of your content.

Remember to keep abreast with trending fashion hashtags as they change dynamically.

Whether you’re a fashion blogger, influencer or a brand, using these hashtags can be a game changer in your social media strategy.

Ultimately, the right blend of hashtags can drive your content to new heights.

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