The power of social media in advancing photography ventures cannot be overstated.
Instagram and TikTok, in particular, have emerged as crucial platforms to showcase professionalism in the art.
Though these platforms are highly populated, a strategic plan will help create a niche for your photography.
A standout strategy is the use of strategic hashtags to garner exposure and engagement.
Consequently, your photography gains visibility among broader audiences.
This includes potential clients and collaborators.
Understanding and utilizing the right hashtags for your brand, therefore, is a necessity in today’s digital era.
- Photography Hashtags For Instagram and TikTok
- How relevant are these photography hashtags?
- How can you use these hashtags effectively?
- How To Grow A Photography Page On Instagram And Tiktok?
- 1. Post High Quality, Unique Photos Regularly
- 2. Use Relevant and Popular Hashtags on Posts
- 3. Engage with Followers and Other Photographers
- 4. Run contests or giveaways for follower growth
- 5. Experiment with Different Styles and Techniques
- 6. Share behind-the-scenes or progress shots
- 7. Collaborate with other photographers or influencers.
- 8. Use Instagram stories and TikTok challenges
- 9. Link Instagram and TikTok on other Social Media
- 10. Consistently maintain a unique, identifiable style or theme.
These results were carefully picked and ordered for you.
This means that the higher a hashtag is ranking on the list, the more relevant it will be to the word that is being searched.
The word that you are searching for will have synonyms and common words that are usually used in the same sentence, these are all included here, ordered by their respective relevance.
As people usually just want to copy and paste these hashtags into their posts, we have made it easier for them to do that with the copy-to-clipboard buttons.
What these will do, is that whenever you click or press them, the hashtags will automatically be saved to your clipboard, so the only next thing you will have to do is paste them wherever you want.
You will need to post relevant content as well.
For example, on Instagram, if you are using hashtags, make sure that your photos and/or videos are related to them.
This will make it easier to grow your engagement in comparison to simply copying and pasting irrelevant hashtags in there.
The good thing is, we have put them into groups of 30.
This makes it easy for you to come back, and pick a different group every time you are posting in the same niche or about the same subject.
Have in mind that any of your posts can get featured in the top section of a certain hashtag on Instagram.
This will dramatically bust your post impressions and will increase the chances of getting more followers, likes or comments, so be prepared for that in case it happens by always posting high-quality content.
Driving traffic to your social media accounts, specifically for photography, can be a challenging task.
Despite the saturation of photographers on platforms like Instagram and TikTok, there are proven ways to stand out and gain a substantial following.
Curating a cohesive gallery, networking with other users, and utilizing the right hashtags are just a few strategies to consider.
Enhancing your social media presence can dramatically boost your business and brand visibility.
In this article, we delve into effective tips that can help you aggregate an engaging and popular photography page.
Let’s dive into key strategies, do’s and don’ts, and insider advice that can take your social media game to the next level.
How To Grow A Photography Page On Instagram And Tiktok?
1. Post High Quality, Unique Photos Regularly
The first step in your journey to growing your photography page on Instagram and TikTok is to consistently post high-quality, unique photos.
Think of your social media profiles as your digital portfolio.
Every image you post should represent your vision, talent, and style as a photographer.
The photos you share ultimately serve to grab the attention of potential followers and potential clients.
It’s therefore important to select only the best images from your collections for posting.
Photographs that are blurry, poorly framed or flat in color will likely be passed over by viewers.
Ensure each image is unique and able to tell a story.
This can spark curiosity and engage viewers.
Your story can be about the place, the subject, the process or even the mood in the image.
This will help your page stand out from countless others.
High-resolution shots are key.
Thankfully, there are many resources online that can guide you on how to get the highest quality images for social media.
If you watch the video above, you’ll find key insights on how to optimize your images for social media platforms like Instagram and TikTok.
It offers a comprehensive guide on how to get the sharpest images possible when exporting for the web.
Host routine photo sessions specifically for the purpose of capturing images to share on your social media platforms.
Whether you’re a landscape photographer, a portrait photographer, or a commercial photographer, keep your feeds fresh with regular updates.
The more effort you put into creating high-quality, unique photos and posting regularly, the more your audience will grow.
Remember, consistency is vast importance when you are aiming to engage an audience and draw in more followers.
Releasing quality content on a regular basis provides viewers with something to look forward to and allows for a better chance that they will engage with your posts.
One of the most effective ways to grow a photography page on Instagram and TikTok is by using relevant and popular hashtags on your posts.
The use of hashtags is a powerful tool in social media platforms as it connects your content with other users interested in the same or similar subjects.
Whether it is a specific style of photography, like #portraitphotography, or a popular trend, like #throwbackthursday, featuring them in your posts can attract more interest towards your page.
When choosing hashtags, it is important to find a balance between the ones that are popular and those that are relevant to your content.
You need to remember that while popular hashtags can get you a lot of exposure, they are also highly competitive.
On the other hand, more niche and specific hashtags might not have the same reach, but could potentially help you connect with a more engaged and focused audience.
For instance, if you are sharing a picture from a recent travel, using a generic hashtag like #travel might render you unseen among the millions of posts; but using #backpackinginbali will get you in front of an audience who are keenly interested in this particular topic.
The idea is not to just get seen, but to be noticed by the right audience; one that finds your content worthwhile, engages with it and comes back for more.
In case you are new to using hashtags or unsure of which ones to use, you can always refer to hashtags used by other popular photographers or ones suggested by Instagram and TikTok themselves.
Instagram allows up to 30 hashtags per post and TikTok permits up to 100 characters worth of hashtags, so there is ample space to navigate and experiment.
Using location-based hashtags is another effective approach to attract viewers who may be interested in the local scenery or even planning visits to those areas.
Besides, many users also follow specific hashtags, so your content might reach them even if they aren’t following your page.
Variety is also key, thus mixing up your hashtag usage can give you different possibilities and more chances to get your content noticed by users with diverse interests.
You need not always use all available characters or hashtags, after all the intention is to create meaningful engagement, not just numbers.
The bottom line here is, while using popular and relevant hashtags, always ensure that they align with your content theme, and that you’re adding value to the audience using those hashtags.
3. Engage with Followers and Other Photographers
One of the most effective, yet often underestimated tactics to grow your photography page on Instagram and TikTok, is to actively engage with your followers and other photographers.
Liking, commenting, and sharing content not only shows your followers that you appreciate their support, but it also increases your visibility on these platforms.
Furthermore, engaging with other photographers can spark exciting collaborations, provide you with fresh perspectives, and help you learn new techniques.
Remember, Instagram and TikTok are not just platforms to showcase your work; they are platforms for interaction and community building.
By initiating meaningful conversations, replying to comments, and even following back some of your followers, you can create a tight-knit community around your photography.
This will not only bolster your online presence, but also generate a stable base of engaged followers who regularly interact with your content.
Make it a habit to spend a few minutes every day engaging with your followers’ content and responding to their comments on your posts.
For a more in-depth look at these strategies, the following embedded video can truly make a difference.
It provides valuable insights into using Instagram strategically to gain traction in 2023, and why lagging behind is not an option for passionate photographers.
Additionally, form relationships with other photographers who share similar interests or styles.
Don’t be afraid to reach out to them for a potential collaboration, or just to express your admiration for their work.
This can lead to mutual growth and opportunities for both parties involved.
Additionally, consider joining photography groups on both Instagram and TikTok to connect with like-minded individuals and increase your visibility.
Remember, a photography page’s success is not just about the quality of the photos, but also the strength of the community that supports it.
Engaging with your audience and fellow photographers helps you stay connected, keep abreast of evolving trends, and continuously grow as a photographer.
Start implementing these engagement strategies today to see a positive impact on your Instagram and TikTok photography pages.
4. Run contests or giveaways for follower growth
One of the most effective ways to increase your follower base on Instagram and TikTok is by running contests or giveaways.
Often, users are more inclined to follow and interact with pages when there is an opportunity to win something valuable.
A well-structured giveaway or contest can result in substantial follower growth and greater engagement on your photography page.
This effect is due to the rules that often accompany such contests, which typically require users to follow the page, like posts, and share the contest with their followers.
This results in a domino effect that leads to increased visibility and potential followers.
When planning a giveaway or contest, it is crucial to clearly define the entry rules, length of the contest, and the prize to maintain transparency and trust between you and your followers.
Ensure that the prize is something that your target audience will find valuable – this could include photography prints, photography services, or photography accessories.
Another critical consideration when conducting contests or giveaways is to adhere to the policies and standards set by Instagram and TikTok.
Non-compliance with these rules could lead to penalties, such as removing the contest post or even suspending your account.
Promote your giveaway or contest throughout its entirety to reach as many potential followers as possible and ensure your current followers don’t miss out.
Consider using Instagram’s ‘countdown’ sticker for stories to create suspense or TikTok’s duet feature to promote interaction.
A successful contest or giveaway doesn’t end when the winner is announced.
Post-contest engagement is essential to retain these new followers and convert them into loyal fans and customers.
If done correctly, running contests or giveaways can be an incredibly potent tool for accelerating follower growth and boosting engagement on your photography page on Instagram and TikTok.
This is especially true if you incorporate these strategies regularly as part of your overall social media strategy for your photography page.
Just remember, the goal of these contests and giveaways is not just to gain followers, but to cultivate a community of engaged and loyal fans for your photography.
So, use this strategy wisely and with a focus on building meaningful connections with your audience.
5. Experiment with Different Styles and Techniques
Adapting various photography styles and experimenting with a variety of techniques is a critical element in growing your photography page on Instagram and TikTok.
Today, social media platforms are saturated with countless photographs, each battling for attention.
Standing out often requires breaking the mold and trying out new, bold styles, or adopting unique techniques that can set your content apart.
It’s however important to note that experimentation doesn’t translate to haphazardly juggling between a myriad of different styles and techniques.
Instead, start with exploring one or two styles that resonate with you, then gradually expand your repertoire as you learn and grow.
This approach allows you to maintain a consistent aesthetic while providing plenty of opportunities for creativity and growth.
Furthermore, experimenting with different styles and techniques can be a great way to attract a broader audience, as different followers may gravitate towards different types of content.
This tutorial provides important techniques that can notably expand your creative palate.
After watching, you will grasp the power of infusing originality into your shots while sticking to your authentic style.
Routinely experimenting with your photography can also provide a portfolio full of diversity, showcasing your versatility as a photographer.
People love to see the process behind the finished product, and seeing your experimentation journey can foster a sense of connection with your followers.
Plus, it can give them a glimpse into your progress, your commitment to growth and learning, and the amount of work you put into refining your craft.
Such transparency can boost engagement, provoke conversations, and nurture a loyal, invested following.
Experimentation also allows you to learn and mature as a photographer, refining skills, discovering new ideas, and pushing the boundaries of what is possible with your work.
This ongoing process of learning and growing not only helps you evolve as an artist but also reflects positively on your social media presence and reputation.
So, don’t shy from embracing the unknown and stepping outside your comfort zone; your uniqueness could just be your trump card in this space.
Remember, your creative exploration journey is yours alone, so feel free to take risks, challenge conventions, and get creative.
Sharing content that provides a peek behind the curtains is a powerful tool to further engage your audience and make your photography page more relatable.
Your followers are not just interested in the final product – the staged, edited, and perfect shots.
They are also curious about the process that leads to these shots.
By posting behind-the-scenes pictures or progress shots, you add an extra layer of depth to your content.
This approach effectively includes your followers in your creative process and adds a human touch.
Sharing your experiences, whether they are challenges or triumphs, creates a sense of authenticity and transparency that resonates well with the social media users.
Documenting the process of a photoshoot, from idea conception to execution, can be a thrilling journey that your followers look forward to experiencing with you.
Users enjoy behind-the-scenes content because it’s usually unfiltered and real.
It can include anything from a snapshot of your relaxed moments, location scouting or a picture of your equipment setup.
In being transparent about what goes into your perfected images, you may even motivate aspiring photographers.
This can help you connect with your audience further and foster a community around your photography page.
In addition, as you experiment with new techniques, showing your progress shots can also provide valuable insights for your followers, especially if they are also interested in photography.
The progress shots are not only proof of your dedication to your craft, but they also serve as valuable learning resources for your audience.
This quote emphasizes that your progress shots are not merely reflections of your creative journey.
They are also valuable learning resources that will be hugely appreciated by your followers, especially those who are aspiring photographers.
These shots demystify the process and make your craft more accessible to them.
Through sharing these moments, you display your willingness to be open and vulnerable, providing a relatable point for your audience.
This level of accessibility and relatability can drastically boost the growth of your photography page on Instagram and TikTok, increasing your reach, and in turn, your follower count.
7. Collaborate with other photographers or influencers.
One of the most effective ways to grow your photography page on Instagram and TikTok is to collaborate with other photographers and influencers.
By doing so, you not only get to learn from their unique styles and techniques, but you also have the opportunity to reach their audience.
The power of collaboration in social media cannot be underestimated.
Sharing your talent with other photographers and influencers in your niche can open doors for a broader audience reach and skill enhancement.
This strategy is particularly effective because people who follow these influencers and photographers are more likely to be interested in your content as well.
In addition, you can also learn a lot from them in terms of how to engage with your followers and how to approach your social media marketing strategies.
Remember, the key to successful collaboration is to connect with influencers or photographers who share the same values and aesthetics as you do.
This way, their followers would more likely appreciate your style and could be interested in your work as well.
Besides, it also provides an opportunity for you to diversify your content and keep your followers engaged.
It’s also crucial to approach your potential collaborators professionally and respectfully.
You need to demonstrate the value you are bringing to the collaboration and why you think you would be a great fit together.
A thoroughly-researched and well-crafted proposal can make a big difference.
Furthermore, remember that each collaboration is a learning experience that can help you to grow as an artist.
So, always be open to feedback and suggestions from your collaborators,
Finally, always aim for long-term relationships with your collaborators rather than one-off campaigns.
A strong professional network is instrumental in the growth of your social media presence.
8. Use Instagram stories and TikTok challenges
As a photographer looking to grow your page on Instagram and TikTok, an effective strategy is to harness the power of Instagram stories and TikTok challenges.
Instagram stories appear at the top of the feed, ensuring high visibility for your content.
Additionally, these 24-hour posts provide the perfect opportunity to showcase bits of your day or behind-the-scenes footage that might not necessarily align with the aesthetic of your feed but are still valuable content for your fans.
On the other hand, participating in TikTok challenges can get your content in front of a wider audience.
The ever-changing and highly viral nature of TikTok challenges creates the potential for massive exposure, especially if you can put a unique spin on the trend as a photographer.
This potential exposure is particularly helpful to photographers, whose work relies so heavily on visual impact and creativity.
When you take part in a viral challenge, your videos are often seen by way more people than your usual audience.
Throughout this process, it’s crucial to stay true to your unique aesthetic and not lose your photo style.
By injecting your personal style into both Instagram stories and TikTok challenges, you can continue to build your brand while engaging with your audience on new and exciting platforms.
It’s also important to plan and produce content regularly.
Spontaneity works in a pinch, but having a consistent lineup of stories or challenges to participate in keeps your audience engaged and looking forward to what’s next.
Also, don’t forget to add relevant hashtags and locations to your Instagram stories for an added layer of exposure.
TikTok’s algorithm favors interesting content, so don’t be afraid to be creative and push the boundaries when participating in challenges.
Incorporate your photography skills to take the video quality up a notch, making it more likely to stand out among the sea of participants.
In conclusion, effectively using Instagram stories and TikTok challenges can help you grow your photography page exponentially by engaging your audience, exposing your work to a broader network, and reinforcing your unique brand.
9. Link Instagram and TikTok on other Social Media
As an aspiring photographer trying to build a strong online presence, cross-promotion on various social media platforms is a crucial strategy you should deploy.
Essentially, this involves ensuring that your Instagram and TikTok accounts are linked on your other existing social media sites.
By doing this, your followers on other platforms can easily find and follow your Instagram and TikTok photography pages.
This broadens your audience reach and increases the chance of gaining more followers on Instagram and TikTok.
Linking your Instagram and TikTok accounts on your other platforms is a great way to crossover your existing followers to your photography pages on these platforms.
For instance, if you have a considerable following on Twitter or Facebook, your followers on these platforms would become aware of your Instagram and TikTok pages once you link them there.
They can easily check out your photography work on these platforms and decide to follow!
Not forgetting to mention, linking your Instagram and TikTok accounts on your other social media platforms serves as an endorsement of the content you create.
This is because it essentially implies that your followers and viewers should also appreciate your Instagram and TikTok content as much as your content on other platforms.
It’s also worth noting that linking your Instagram and TikTok pages also boosts the visibility of your photography content.
Each platform has its unique features and ways of content display.
By sharing the same content across different platforms, there’s the potential of reaching different audience groups that prefer different platforms, thereby diversifying your follower base.
The presence of your Instagram and TikTok pages on your various social media platforms also acts as a backup in case any of your platforms faces issues.
This is primarily because it reduces your chances of losing touch with your audience, as they’ll have multiple platforms to interact with you.
In the embedded video, you’ll get some in-depth tactical insights on how to effectively move audiences from one platform to another.
Rest assured, this will significantly help you cross-promote your Instagram and TikTok photography pages on your other social media platforms!
It’s essential to bear in mind that while linking your Instagram and TikTok accounts on your other social media platforms, you should prioritize the user experience.
Ensure the links are working correctly, easy to click, and lead directly to your respective pages.
Any kind of hassle experienced by followers in accessing your Instagram or TikTok page could potentially cost you potential followers.
Finally, it’s also crucial to periodically remind your followers on your other social media platforms about your Instagram and TikTok pages.
This keeps your Instagram and TikTok pages top of mind to your followers and may spur those who haven’t yet followed to do so.
10. Consistently maintain a unique, identifiable style or theme.
One crucial aspect of growing a photography page on Instagram and TikTok is the maintenance of a consistent, unique style or theme.
Your followers should be able to instantly recognize your work, and this is achieved through visual consistency.
Regardless, whether it’s a specific color scheme, subject matter, or grouping style, your photography should exhibit a certain level of uniformity.
This does not mean, however, that you are restricted to only one type of snapshot, but there should be a common thread linking all your posts.
Remember, this consistency is vital as it becomes your signature style – your unique selling proposition that distinguishes your page from others.
Adapting a unique, identifiable style is not about limiting creativity.
Instead, it’s more about maintaining a consistent aesthetic charm that followers could easily associate with your brand.
This encapsulates the essence of your brand, giving it a certain personality that resonates with your audience.
Moreover, this approach enhances your page’s visual appeal, making it more attractive to potential followers.
This is especially crucial in highly visual platforms such as Instagram and TikTok, where users scroll quickly through their feed and only halt at visually appealing content.
Thus, a sustained theme or style can help in catching their attention amidst the sea of content and noise on social media.
Hence, it’s recommended for photographers to choose a style that they are passionate about and can consistently produce content around it.
Consistency not only benefits the visual aesthetics but also significantly impacts the algorithmic preference on both Instagram and TikTok.
These platforms favor accounts that post consistent and regular content, which helps in increasing visibility and boosting the follower count.
Such a well-curated and visually appealing page can effortlessly make a visitor turn into a follower and, eventually, a loyal fan.
In conclusion, developing and maintaining a unique and consistent style is an effective growth strategy for photographers on Instagram and TikTok.
Not only does it attract more followers, but it also engages the existing ones, fosters brand loyalty, and provides an edge in the highly competitive market of social media.