The power of social media cannot be overstated when it comes to promoting content, particularly within the design industry.
Both Instagram and TikTok are platforms that provide vast opportunities for designers to showcase their work, ideas, and innovations.
However, these platforms are not just about posting content; it’s crucial to use the right strategy to ensure your work is seen by a broad audience.
Hashtags play a pivotal role in this process.
With the correct hashtag usage, you can significantly optimize your online reach.
This blog will provide an in-depth guide to effective hashtag use for designers on Instagram and TikTok.
Contents
- Design Hashtags For Instagram & TikTok
- How To Effectively Use Design Hashtags?
- 1. Use Relevant and Trending Design Hashtags
- 2. Limit to 5-10 hashtags per post
- 3. Use a mix of popular and niche tags
- 4. Apply Hashtags Related to Your Content
- 5. Include hashtags in first comment on Instagram
- 6. Use location-based hashtags for local reach
- 7. Regularly Change and Update Used Hashtags
- 8. Avoid Tagging Unrelated or Generic Hashtags
- 9. Include Unique Branded Hashtag in Your Posts
- 10. Experiment and track hashtag performance
- How Many Hashtags Should be Used Per Post?
- What Makes a Hashtag Trend on Instagram?
- Does the Order of Hashtags Influence Visibility?
- Are There Benefits to Creating a Personal Hashtag?
- Can Using Popular Hashtags Increase Post Engagement?
- The Bottom Line
In the following sections, we’ll delve into the nitty-gritty of using design hashtags on Instagram and TikTok effectively.
We understand that hashtags can be a bit baffling, so we aim to unravel the mystery for you and provide straightforward guidance.
With frequent questions around hashtags answered too, our objective is to equip you with the knowledge to leverage these platforms better for your design posts.
No ambiguity, no complications – just a clear-cut guide to understanding and using hashtags right.
When it comes to utilizing design hashtags on social media platforms such as Instagram and TikTok, it’s important to make use of relevant and trending tags.
Trending hashtags usually have a high volume of posts associated with them and can increase your content’s visibility to a wider audience.
It can also give your post a better chance of appearing top in search results alongside other popular posts using the same hashtag.
The use of relevant hashtags means that your content is likely to be discovered by an audience who has an actual interest in your particular niche.
Regularly keeping an eye on trending design hashtags can keep your posts current and help you stay ahead of your competitors.
Always remember, the effective use of relevant and trending hashtags can result in a significant increase in engagements and follows.
Checking for trending hashtags doesn’t have to be tedious, websites such as ‘Top-hashtags’ or ‘All Hashtag’ can help identify popular hashtags used in your niche.
Moreover, using relevant hashtags will make your content more discoverable by users who are not among your followers but hold interest in the same design niche.
You can also research your competitors and analyze the hashtags they are using in their posts, this can give you insights into what’s working for them.
However, remember to use relevant and trending hashtags in moderation because using too many can make your posts look spammy.
Instagram, for example, allows a maximum of 30 hashtags per post, but studies indicate that posts with around 5 hashtags receive the most engagements.
Strategically utilizing hashtags can enhance your social media presence, increase your reach, and potentially drive more engagement to your page.
Using trending hashtags in your posts can make your content seem relevant and up-to-date, thus branding you as a user who understands and applies the current trends.
Lastly, remember to be selective while choosing relevant and trending hashtags. The significance of the chosen hashtags directly impacts the quality and reach of your content.
Ensuring that your chosen hashtags are both trending and relevant to your content can not only give your posts an algorithmic boost, but also make you come across as a well-mannered, professional user who understands the decorum of social media.
Remember, these strategies are not exclusive to Instagram and can be carried forward to TikTok or other platforms where hashtags can be used effectively.
While it’s important to utilize hashtags, it’s equally important not to overwhelm your followers with an excess of them.
Instagram allows a total of 30 hashtags per post, but it has been observed that engaging posts usually have fewer tags.
For instance, limiting your usage to 5-10 hashtags per post is highly recommended for optimal engagement.
This is because an overload of hashtags might be perceived as spammy behaviour or desperateness by the platform’s algorithms.
As such, balance is crucial when it comes to incorporating hashtags into your captions.
In addition to looking cluttered and overwhelming, too many hashtags can also potentially dilute your message and make it less impactful.
Similarly, overuse of hashtags on TikTok can also lead to your content being flagged as spam, thus reducing its reach.
Therefore, it is advisable to stick to a specific number of hashtags, preferably between five and ten, to ensure relevance and high levels of audience engagement.
Instead of using as many hashtags as possible, focus on using the ones that are most relevant to your content and audience.
This will make your posts appear more sincere and likely to be favourably received by your followers on Instagram or Tiktok.
Furthermore, when choosing which hashtags to include in your post, consider the potential reach and competitiveness of each tag.
The popular and broad hashtags have more posts associated with them, hence more competition.
On the other hand, niche and specific hashtags can help you reach a more targeted audience.
This strategy will not only help maintain a healthy balance of hashtags in your posts, but it will also aid in enhancing your post’s visibility and engagement rate.
Upholding a limit to the number of hashtags per post is one way of ensuring that your posts have a clean and uncluttered feel, thus attracting even more engagement.
It facilitates a more targeted approach to connecting with users who are genuinely interested in your content.
When strategizing your Instagram and TikTok hashtag usage, it’s critical to strike a balance between popular and niche tags.
By incorporating popular hashtags, you increase the visibility of your content. These tags are frequently searched and can potentially reach a wide audience.
However, your posts might get drowned in the sea of content under these high-traffic tags, reducing the probability of your post standing out.
This is where niche hashtags come in. These are specific to certain interests, communities or topics. Although they will not bring as much traffic as the popular ones, they come with a more engaged audience.
Users following niche tags are often more devoted and more likely to interact with your content, therefore raising your engagement rate.
The secret of effective hashtag usage lies in the balance between reaching a wide audience with popular hashtags and targeting a more specific, engaged audience with niche ones.
For instance, if you are in the graphic design industry, instead of just using a popular tag such as #Design, also include a niche one like #MinimalistDesign or #IndustrialDesign.
By doing so, your content will not only reach users interested in design in general but also target those particularly passionate about minimalist or industrial styles.
Remember, however, that the popularity of certain hashtags can fluctuate. A niche tag today could become popular tomorrow, and vice-versa.
Therefore, it’s advised that you keep track of your hashtag performance and make necessary adjustments to your hashtag strategy.
Experimenting with different combinations of hashtags and observing the effect on your post’s popularity can offer valuable insight into what works best for your content.
If you feel overwhelmed by deciding which tags to use, there are various hashtag research tools and metrics available online to help understand the popularity and relevance of specific hashtags.
Moreover, observing what hashtags other successful posts in your niche use can effectively guide your own hashtag selection.
Lastly, beware of spamming too many popular hashtags just for the sake of reaching more people. Instagram’s algorithm may mark your content as spam, which may lower your discoverability rather than boosting it.
When crafting your social media strategy for platforms like Instagram and Tiktok, it’s vital to apply hashtags that are intricately related to your content. This strategy gives your posts a higher chance of being discovered by the right audience.
Using relevant and specific hashtags allows you to place your content in front of users who have shown an interest in similar topics. These users are more likely to engage with your content, increasing overall interaction rates.
Applying random or excessively popular hashtags unrelated to your content can be seen as spamming. This practice can potentially alienate your audience and generally offers minimal long-term benefits.
On Instagram and Tiktok, users can follow hashtags of interest. By integrating relevant hashtags into your content, you increase the likelihood of gaining visibility among these followers.
Another advantage of using relevant hashtags is that it helps algorithms of social media platforms to understand your content better. This feature also places your content in the most appropriate categories, increasing its chances of being seen.
As for Instagram’s algorithm, it prioritizes showing content related to the hashtags a user frequently engages with. Therefore, if your posts consistently feature hashtags that align with your audience’s interests, you maintain higher visibility in their feed.
Taking time to research and find the most relevant hashtags for your content is thus, well worth the effort.
Using Instagram’s and Tiktok’s “Discover” or “Explore” feature is a great way to find popular and relevant hashtags within your niche. Along with this, you can also look at the hashtags used by similar accounts or competitors.
By integrating relevant hashtags into your content, you increase the likelihood of gaining visibility among the followers of those hashtags.
Although hashtags boost your content visibility, overusing them can be counterproductive. Instagram and Tiktok users are savvy and can spot a spammy post quickly. Therefore, it’s important to strike a balance between maximizing visibility and maintaining quality.
In addition to this, ensure your hashtags are not too generic. For instance, a generic hashtag like #design will have millions of posts, hence making it difficult for your content to stand out. Narrowing down to niche topics related to your content can prove more effective.
Remember, context matters a lot. If people cannot connect the dots between your content and your hashtags, they may not connect with your post or brand.
So, it is critical, while using Instagram and TikTok, always incorporate hashtags that are relevant and specific to your design-related posts.
On Instagram, a popular and useful tip to increase engagement is to include hashtags in the first comment of your post.
Unlike TikTok, Instagram allows you to add a comment immediately after posting, making it an effective space to integrate hashtags.
Doing so can help keep your captions clean and easy to read while still leveraging hashtag power to boost your content’s reach.
The idea behind this strategy is to maximize the visibility of your content without overcrowding the caption itself.
Users often ignore posts with lots of hashtags in the caption, finding them visually cluttering and off-putting.
Including hashtags in the first comment can prevent this issue, allowing you to use multiple tags without sacrificing the quality of your caption.
This move is not only smart but also looks more professional and less spammy.
However, it’s important to remember that Instagram’s algorithm picks up on hashtags very quickly.
Therefore, it’s crucial to add your comment immediately after posting your content.
This technique ensures your post is seen by as many people as possible, especially within the critical first few minutes after publication.
If you hesitate, your post might get lost in the sea of content under that hashtag.
Note, however, that the first comment strategy might not be effective if your post receives lots of comments within a short time.
In such cases, your hashtags might get buried under other comments, limiting their effectiveness in boosting your reach.
Finally, as always, the hashtags you include in the first comment should be relevant and specific to your content and niche.
Irrelevant or overly generic hashtags may attract the wrong audience, decreasing your engagement rate on Instagram.
Remembering these points can ensure that you effectively leverage the first comment on Instagram for your design hashtags.
One of the powerful tools you can wield to grow your audience on social media platforms like Instagram and Tiktok is location-based hashtags.
These are specific types of hashtags that tie your content to a particular geographic location.
They can be as broad as a country name or as specific as a street name, and are particularly useful for reaching out to a local audience.
Especially if your design business is targeting a specific region or city, these hashtags can significantly assist in making your posts discoverable to potential local clients.
Using location-based hashtags is as simple as adding the name of your location to your captions or comment section.
For design work, you might consider tags such as #NYCInteriorDesign or #LondonGraphicDesign to tie your work to those cities.
It’s crucial to remember that Instagram and Tiktok also display posts in a user’s Explore tab based on their geographical location.
Therefore, including location-based tags can also help capture the attention of users who might not necessarily follow you but are situated in the area you’re targeting.
Remember not to overuse location-based tags; using one to three relevant ones per post is usually enough to draw the local attention you aim for without overwhelming your audience.
Also, it’s important to be consistent in using these tags, as constant use can help build familiarity and identification with your brand in that area.
Don’t hesitate to combine location-based hashtags with popular or trending design-related ones.
This combination is a potent mix because it enables you to bank on the popularity of a trendy design tag while also directing your content to a specific target audience based on location.
In addition, you could also consider using location-based hashtags that reference popular local events or landmarks relevant to your content.
For instance, if you’re working on a design project in Sydney during the Vivid Sydney light festival, a tag like #VividSydneyDesign could gain traction.
Remember, the primary goal of using location-based hashtags is to connect with a specific audience in your chosen area, so always ensure your tags are relevant and accurate.
It’s crucial to regularly change and update the hashtags you use on Instagram and TikTok, particularly in the realm of design.
By consistently refreshing your hashtag selection, you’ll significantly increase your content’s exposure to different groups of people.
Remember, the pattern of audience engagement often shifts in social media platforms, and what was popular a month ago might no longer be relevant today.
New hashtags emerge and trend, while old ones either get overused and lose their effectiveness or evolve and lead to newer, more targeted subsets.
Design niches can have new and evolving dialects, making the hashtags dynamic and continually offering new routes for discovery and engagement.
For instance, what began as a simple #interiordesign might now have various offshoots like #scandinavianinteriordesign, #vintageinteriordesign, or #sustainableinteriordesign.
These more specific, updated hashtags will help you reach specific audiences interested in those design aspects.
To ensure your hashtag strategy is always the best it can be, it’s recommended to assess your performance periodically and consider new hashtags that are starting to trend in your industry.
You can use Instagram and TikTok’s search feature to identify trending hashtags in your field.
Regularly following and participating in relevant design communities will also help you stay updated on the latest trends and hashtags.
Consider using online tools that aid in discovering and analyzing the impact of hashtags, such as Hastagify, RiteTag, or All Hashtag.
These tools can show you the trending hashtags and their popularity, helping you decide if you should incorporate them into your posts.
Nevertheless, always ensure the new tags you opt for are relevant to your content and target audience.
You wouldn’t want to mislead your audience or get flagged by the platforms for irrelevant hashtag use.
As a rule of thumb, consistently rethink, update, and refresh your hashtags for your Instagram and TikTok design content to get the maximum engagement and exposure.
The process might take a bit of time and research but considering the potential benefits, it’s worth the effort.
Using unrelated or generic hashtags can be a detrimental practice for your social media presence, especially on platforms like Instagram or TikTok.
These platforms are designed to categorize and present content based primarily on the hashtags used.
Tagging irrelevant or overly generic hashtags can alienate your target audience, leading to a decrease in engagement and potential followers.
You do not want to be perceived as spammy or desperate for views by stuffing irrelevant tags on your posts.
While generic hashtags seem tempting due to their popularity, they often lead to your posts getting buried under a mass of unrelated content, making it difficult to get noticed.
Your hashtags need to be specific and relevant to your post’s content as well as your brand.
Remember, it is better to have a smaller, more targeted reach who actually engages with your content than a larger, passive audience.
By using unrelated tags, you’re essentially obfuscating the content you’ve worked hard to create and design from those who might genuinely appreciate it.
Your hashtags need to be specific and relevant to your post’s content as well as your brand.
Utilizing irrelevant hashtags could also negatively impact your algorithm ranking on these platforms, affecting your visibility in future posts.
Remember to always consider the user experience when choosing hashtags for your posts.
They add value to the user experience by allowing others to easily find content that is relevant to their interests.
By carefully selecting the right hashtags, your posts are more likely to reach the audience you want to engage with.
In summary, while the number of likes and followers may seem important, what truly matters is genuine engagement and building a strong community around your designs.
So, the next time you post your design work on Instagram or TikTok, remember to avoid using unrelated or generic hashtags.
Instead, use them as a powerful tool to reach out to the right people, and to generate meaningful interactions and relationships around your work.
9. Include Unique Branded Hashtag in Your Posts
When venturing into the broad world of design hashtags on Instagram and TikTok, it’s important to consider the uniqueness and importance of your brand’s hashtag.
Unique branded hashtags offer the benefit of creating a collection of posts related to your brand, providing a digital portfolio of your work that’s easily searchable.
They create an exclusive community around your brand where your customers and followers can interact, establish connections, and share experiences relating to your products or services.
Such communities not just intensify brand loyalty but also stimulate user participation and social sharing.
By using a unique hashtag in your posts, you can monitor your brand’s performance and your audience’s response towards your products and services.
Moreover, an exclusive hashtag can encourage your followers to use it in their posts, thereby facilitating free promotion for your brand.
If done right, your hashtag can go viral, exponentially increasing your brand’s visibility and reach.
Unique branded hashtags offer a powerful way of creating brand resonance and increasing its visibility beyond the traditional boundaries.
In addition, a branded hashtag, if strategic and catchy, has the power to become a slogan for your brand, leaving a lasting impact on your audience.
While crafting your unique branded hashtag, remember to keep it as short, clear, and simple as possible.
A complex, hard-to-understand hashtag may lose its effectiveness to attract the crowd. Instead, a simple yet catchy hashtag resonates better with people.
However, ensure that your hashtag reflects your brand’s message and aligns with the overall branding strategy.
Before implying it in your posts, do thorough research to confirm that it is not being used elsewhere, as it could raise issues of co-branding and copyright infringements.
Lastly, don’t forget to promote your personalized hashtag across other marketing channels such as emails, newsletters, blogs, and websites to drive its recognition and use.
Remember that while hashtags aid discovery, content quality remains paramount. Therefore, ensure each post justifies the use of your unique branded hashtag.
10. Experiment and track hashtag performance
The success of any Instagram or TikTok post heavily depends on effective hashtag use. However, finding the most effective hashtags isn’t a one-off task; it requires constant experimentation and tracking of the hashtags’ performance.
Initially, you should invest time in doing thorough research on various popular and niche hashtags. While doing this, consider the type of content you post, your target audience and the time when most of your audience is active.
After identifying potential hashtags, the next step is to use them in your posts. Here, it’s advisable to switch things up and experiment with different combinations of hashtags.
For instance, you could experiment with using a mix of popular and niche hashtags on some posts, while on other posts, use mostly popular hashtags. Also, you could consider alternating between different sets of hashtags for different posts.
You should make a habit of tracking the performance of your hashtags and observing trends that may affect their effectiveness.
Tracking the performance of your hashtags involves two aspects; observing how well your posts are performing after adding the hashtags and observing the trend of the hashtag in general.
To track how well your posts are doing, you can use the analytics feature provided by Instagram and TikTok. Here, you can see the number of likes, shares, and comments your posts are getting after using the hashtags.
On observing the trend of the hashtags, the aim should be to gather insights on how often the hashtags are used and the kind of posts where the hashtags are used. This enables you to learn how relevant a potential hashtag is to your content and target audience.
Remember not to stick to one strategy for an extended period. Instagram and TikTok algorithms constantly change, and the popularity of hashtags fluctuates based on various factors, including current events and trends.
Lastly, regularly changing and updating the hashtags you use in your posts keeps your content fresh and increases its visibility to different audiences. This, in turn, enhances your chances of gaining more engagement and expanding your following.
Note, the process of experimenting and tracking hashtags performance isn’t a guarantee of instant success. It’s a gradual process that eventually pays off with consistency and keen observation of trends.
The ultimate goal is to have your content reach as many potential followers as possible. Hence, effectively using hashtags on Instagram and TikTok is a crucial step towards achieving this.
The number of hashtags you incorporate in your Instagram or Tiktok post is a vitally significant aspect to consider.
Both Instagram and Tiktok permit up to 30 hashtags per post. However, just because you can use that many, doesn’t necessarily mean you should.
Recent research suggests that engagement tends to decrease when more than five hashtags are used on Instagram.
In the case of TikTok, the platform recommends using only four to five relevant hashtags, as using too many may be viewed as spammy.
Using fewer, but highly relevant and targeted hashtags, can generate a higher quality of engagement and attract the right audience.
The optimal number of hashtags can also depend on the nature of your post and your target audience.
Testing different combinations of hashtags on multiple posts can help you gauge what works best for your specific needs.
It’s essential to keep in mind that you should use hashtags that are relevant to the content you’re posting.
Irrelevant hashtags not only confuse your audience but can also get your account flagged for ‘spammy’ behavior.
Your hashtags should be a mix of popular, less popular, and niche hashtags to increase your chances of showing up in various search feeds.
AVoid using overly generic hashtags as your post will only get lost in the thousands of other posts using those same hashtags.
Finally, it’s worth noting that variety in your hashtags from post to post can help you reach a wider audience.
You should change the hashtags you use from time to time to stay fresh and relevant.
Regular analysis of what hashtags give you the best outcomes can go a long way in refining your hashtag strategy.
Being mindful of the number and choice of hashtags you use can have a notable impact on the success of your posts and the growth of your social media platforms.
The trick to designing hashtags for maximum visibility and engagement lies in balancing quantity with quality, relevance, and variety.
What Makes a Hashtag Trend on Instagram?
At the very core, a hashtag becomes popular on Instagram when numerous users incorporate it into their posts.
This mass usage creates a virtual chain reaction which results in the hashtag moving up the rankings until it trends.
It’s important to note that the trending process on Instagram isn’t haphazard; it follows specific principles.
The relevance of the content to the hashtag used can significantly influence whether or not the hashtag trends.
Instagram’s algorithm is designed to promote posts that are engaging, and using hashtags that are directly relevant to the post boosts engagement.
If users find the post interesting and engage with it (liking, sharing, or commenting), the hashtag gets a positive signal, pushing it towards trending status.
A hashtag’s uniqueness also plays a pivotal role in its ability to trend.
Using a unique hashtag that directly reflects the content of your post, can increase its chances of becoming a sensation.
However, incorporating a mix of popular and less popular hashtags can yield effective results as well.
This balanced approach exposes your content to a wider audience, improving the hashtag’s performance and, consequently, its likelihood of trending.
Timing also influences the popularity of a hashtag.
Posting during peak user periods increases the likelihood of engagement, consequently giving your hashtag an edge towards trending status.
Influencers can also cause a hashtag to trend, because they have large audiences that often engage with their content.
When an influencer uses a hashtag, their followers often use it too, thus increasing the chances of that hashtag trending.
Partnering with influencers could be a great strategy for crafting a trending hashtag.
Ultimately, the trajectory of a hashtag depends on a combination of factors like relevance, uniqueness, timeliness, and influencer use.
The hashtag usage on Instagram and TikTok plays a significant role in increasing the visibility of your posts.
More importantly, it’s not only about using the hashtags but also about how and where they are positioned in your post.
Some might think the order of hashtags is irrelevant, however, that’s not entirely accurate.
In the case of Instagram, the platform reads and interprets the hashtags from the order they are placed.
Meaning, the first few hashtags are given more weight and are more likely to increase your post’s visibility to the audience searching those hashtags.
First few hashtags on Instagram receive more weight and likely to increase your visibility.
Thus, the best practice is to lead with your most important hashtags, those directly related to your post’s content, to ensure they get the primary attention.
On TikTok, however, the situation is slightly different as the platform doesn’t seem to give extra weight based on hashtag order.
Despite this, you should still list your most relevant hashtags first for the convenience of your audience and to make a good impression.
The easier it is for your audience to recognize the topic of your content based on your first few hashtags, the better.
Moreover, it’s always a good idea to mix popular, moderately popular, and niche hashtags.
This way, you will not only increase your chances of visibility on popular themes but also be discovered by those searching for specific and less competitive content.
Yet, it’s important to remember to always keep the hashtags relevant to your posts.
Irrelevant hashtags, even if they are popular, can lead to a poor user experience and may even tarnish your brand image.
Finally, don’t forget to experiment with the order and kinds of hashtags you use in different posts.
Every post and audience is unique and finding the perfect hashtag strategy often requires a good dose of trials and learning.
Are There Benefits to Creating a Personal Hashtag?
Creating a personal hashtag can have a myriad of benefits for both individuals and businesses on platforms like Instagram and TikTok.
The primary benefit is the increased visibility and recognition that a personalized hashtag can bring to your posts.
When other users search for or click on your personal hashtag, they are directed to a collection of your posts all grouped together.
This can create a cohesive and curated online presence that showcases your content and brand in an organized and user-friendly manner.
Creating a personal hashtag can also foster a sense of community among your followers.
By encouraging your audience to use your personal hashtag in their posts or commenting, it helps to promote engagement and interaction.
Brand promotion is another significant benefit of a personal hashtag.
A personal hashtag is like an instantly recognizable signature that sets your content apart.
By associating your content with a distinct and memorable hashtag, you are essentially giving your brand more exposure every time the hashtag is used.
Moreover, monitoring the use of your personal hashtag can provide valuable insights into the type of content that resonates with your audience.
The more your personal hashtag is used, the more opportunities you have to engage with your audience and build brand loyalty.
Furthermore, a personal hashtag can serve as a call to action – encouraging users to share content related to your brand or participate in promotions or events.
Additionally, a well-crafted personal hashtag is an opportunity to showcase your brand’s personality and values, and can be a great addition to your social media strategy.
In conclusion, creating a personal hashtag can be a strategic tool for branding, visibility, and engagement on social media platforms like Instagram and TikTok.
When you venture into social media marketing, especially on platforms such as Instagram and TikTok, capitalizing on popular hashtags can often be a strategic move.
Popular hashtags, by virtue of being popular, already have a broad audience base.
Therefore, when you include them in your posts, you are essentially presenting your content to an established and significantly large audience.
Using popular hashtags smartly and strategically can significantly boost post engagement on Instagram and TikTok
As the breadth of the audience increases, the probability of your content getting seen, liked, and shared also increases.
However, it is essential to understand that simply including a list of popular hashtags into your post will not automatically guarantee increased engagement.
The hashtags you use must be relevant to your content, your brand, and your target audience.
For instance, if you are a fitness brand, using a trending hashtag related to food recipes may not yield substantial results, even if it is extremely popular.
The potential followers who come across your post through the irrelevant hashtags might not find your content to be of interest to them.
However, a post featuring a high-intensity workout routine using a trending fitness-related hashtag may attract fitness enthusiasts, thereby increasing the chances of increased engagement.
At the same time, while using popular hashtags can increase your content’s visibility, remember not to overdo it.
Instagram, in particular, has regulations against using an excessive number of hashtags,
and using too many may have the opposite effect and decrease engagement or even get your account flagged.
Therefore, a balanced approach, with a mix of popular and niche hashtags, often works best.
Remember, the goal here is not only to increase engagement but also to reach the right audience, who would find your content interesting and choose to engage with it.
The Bottom Line
In a nutshell, cultivating the ideal selection of design hashtags for platforms like Instagram and Tiktok can greatly enhance your visibility and attract your desired audience.
Be aware of trending tags, but also focus on niche ones specific to your content.
Keep in mind the limit of hashtags per post as well as the importance of relevancy and context in your selection.
Creativity too is an added advantage in the digital space, so carve out your unique hashtag to establish your brand identity.
Never underestimate the capacity of well-thought-out hashtags to increase your social media traction and engagement.
