How to Use Instagram Highlights to Showcase Your Business? (2023)

20 Mins read

Instagram has steadily evolved into an invaluable platform for businesses, with its tools and features proving beneficial for brand visibility and engagement.

One such tool, the Instagram Highlights feature, is an often-undervalued resource with tremendous potential for businesses.

Expertly utilised, it can showcase what your business is all about in a concise and stylish manner.

These compilations of stories grouped as per your chosen themes are visual doorways into your world of products, services, and values.

Leveraging them effectively can not only perk up your profile aesthetics but also engage your audience more dynamically.

In the ensuing discussion, discover strategic insight into maximizing this feature’s impact on your business presence online.


How To Use Instagram Highlights To Showcase Your Business?

Quick answer:

Instagram Highlights can be used to showcase your business by creating separate highlights for different products, services, or events, allowing customers to easily browse through what your business offers. You can curate and post high-quality images or videos that best depict your products or services in each highlight. Additionally, use engaging covers and descriptive titles for each highlight to attract and inform viewers about the content they’re about to watch.

There’s certainly more depth to this topic.

In the subsequent sections, we delve into various strategies that can enhance the utilization of Instagram Highlights.

For instance, we touch on the concept of employing Instagram Stories in conjunction with Highlights for maximum reach, the importance of updating Highlights routinely to keep content fresh, and how to track the performance of your Highlights to monitor their impact.

We also discuss user-generated content and how it can effectively be incorporated into your Highlights.

In addition, practical tips on design and aesthetics that catch the viewer’s eye and sync with your overall brand image are also in line.

Stay engaged, as these insights can prove vital in optimizing Instagram Highlights for your business promotion.

Understanding Instagram Highlights and Its Use for Businesses

With over one billion monthly active users, Instagram has evolved from a platform for personal use to a powerful tool for businesses.

Amidst numerous features, Instagram Highlights have emerged as an effective way of enhancing brand visibility and engagement.

Briefly, Instagram Highlights are primarily segments of your Instagram Stories that you can choose to reside on your profile permanently.

The Basics of Instagram Highlights

Unlike regular Instagram Stories that disappear after 24 hours, Instagram Highlights stay on your profile until you decide to remove them.

They appear at the top of your profile below your bio, making them highly visible to anyone who visits your page.

You are allowed to create as many Instagram Highlights as you like, each containing multiple Stories.

Instagram Highlights are essentially your business’s profile within your profile, a prime space to showcase the best segments of your Stories.

They are there to provide an overview of your brand, your products or your services, and they give new followers a quick way to catch up with your activities.

Essentially, Instagram Highlights can be considered as your evergreen content on the platform.

Instagram Highlights for Businesses

For businesses, Instagram Highlights offer an opportunity to showcase their offerings in a more personalized and engaging manner.

They can be used to feature products, services, testimonials, behind-the-scenes clips, promotions, or anything else that helps illustrate your brand’s story.

Moreover, they add an extra layer of depth to your Instagram profile, providing visitors with more information about your business beyond what’s seen in your photo grid or bio.

In the video above, you’ll see various ways Instagram highlights can be used effectively.

You can also get an idea of practical steps to leverage this feature for business success.

The Power of Instagram Highlights

One of the key benefits of Instagram Highlights is the opportunity for continuous engagement.

Since they stay on your profile, they are available for your audience to watch at any time.

Instagram Highlights can help businesses engage with their audience on a deeper level, establishing a stronger connection and turning casual visitors into loyal followers or customers.

This connection can be further strengthened by personalizing your Highlights to resonate with your audience, such as sharing user-generated content, featuring customer testimonials, or giving a glimpse behind the scenes of your company.

By including diverse types of content in your Instagram Highlights, you can engage with your audience in various ways, keeping your content fresh and interesting.

In conclusion, Instagram Highlights offer various opportunities for businesses to connect with their audience, showcase their offerings and drive engagement on their profiles.

Utilizing this feature strategically can significantly enhance your Instagram presence and contribute to your business’s success.

Step-by-Step Guide on Creating Instagram Highlights for Your Business

Creating Instagram Highlights requires proper planning and an understanding of the purpose it will serve for your business.

The first step is to log into your Instagram account, navigate to your profile, tap on the “+” icon and select Story Highlights.

Upon doing so, you’ll be presented with all your archived Instagram Stories; select the stories you want to include in your Highlight and tap on ‘Next’.

Next, you’ll need to choose a name for your Highlight.

This title should align with the content or purpose of the Highlight, and be sure to maintain a consistent naming convention.

Choosing a Highlight Cover Image

Custom covers give your Highlights a cohesive, branded look and make it easy for people to know what they can expect when they view them.

You can create these images through Instagram’s editor or use an external design app.

Ensure the cover resonates with the gist of your Highlight and that it is easily recognizable.

The cover image should be a dimension of 1080px by 1920px.

The beauty of Instagram Highlights is in its ability to repurpose and spotlight content, so choose a cover image and title that will pique the viewer’s interest.

This can be a monumental step in leading prospective customers down the sales funnel or strengthening brand loyalty among existing customers.

Your cover image plays a key role, not only as an indicator of what the Highlight is about, but also as an attractant for attention and clicks.

Finalizing and Updating Your Instagram Highlight

Once you have selected the cover image, give your Highlight a name (you have a limit of 15 characters).

Remember that the name must be sharp, precise and indicative of the content within the Highlight.

When you’ve done that, click ‘Done’ and your Highlight will appear as a circle under your Instagram bio.

Achieving competitive advantage on Instagram requires ongoing updates and engagement – think of your Instagram Highlights as an evolving portfolio, showcasing your newest and best work.

Ongoing updates keep your content fresh and give viewers a reason to keep coming back.

Plus, Instagram notices when profiles are updated frequently and can favor active users in the algorithm, potentially increasing your visibility.

It’s also important to remove or edit outdated content.

This is easily done by going to edit the Highlight and removing or adding as desired.

You can also change the cover image or title the same way.

In essence, creating Instagram Highlights is a simple yet effective way to enhance your business presence on this popular social platform.

Best Practices for Choosing Cover Images and Titles for Your Instagram Highlights

When using Instagram Highlights for your business, the cover image and title you choose plays a significant role in engaging your audience.

The cover image is what your followers see first, hence, it needs to be catchy and relevant to the content of the Highlight.

The title should be short, sharp and give an accurate description of what the Highlight is about.

Picking the Right Cover Images

Picking the right cover image for your Instagram Highlights is essential to draw attention.

You could select an image from the Highlight itself or create a unique cover image using external design apps.

Keep consistency in your cover images to give your profile a cohesive and professional look.

In this video, you’ll learn how to customize your Instagram Highlights cover.

Plus, get tips on how to make them more attractive to your audience.

The cover image should be catchy, relevant and consistent throughout your profile.

Consistency in cover images not only makes your profile aesthetically pleasing, but it also enhances your brand identity.

Remember to ensure that the image is clear and recognizable even at a small size.

Writing Compelling Titles

The title for your Instagram Highlight should be compelling and descriptive.

Instagram only shows the first few characters of your title, so make sure the descriptive part is at the beginning.

Choose a title that is short, compelling and gives an accurate description of your Highlight.

This helps your audience quickly understand the content of the highlight and decide whether to view it.

Remember the purpose of the title is to entice the viewer to click and watch the content.

How to Efficiently Organize Your Highlights to Improve Viewer Experience

How you organize your Instagram Highlights can affect the viewer experience on your profile.

Highlights offers a great way to categorize your content and make it easy for your audience to navigate through.

The order of your highlights can be changed according to your preference or the importance of the content.

Sorting Highlights Based on Importance

You can prioritize your highlights based on the importance of the content to your viewers.

This could be your latest product launch, special offers or the most frequently asked questions about your services.

Most important or popular Highlights should be first in line to capture the interest of your viewers instantly.

Regularly updating the order of your highlights ensures that your viewers always see the most relevant and new content.

It is a great way to keep your audience interested and engaged with your business on Instagram.

Maintaining Consistency in Highlight Themes

Another approach to organize your highlights is by keeping a consistent theme, such as treatment services, beauty tips, client testimonies, etc.

This allows your audience to easily access the information or content they are interested in, thus improving their navigational experience.

Keeping consistency in your Highlight themes makes your Instagram profile well-organized and easy to navigate.

This practice not only enhances user experience but also portrays a professional image of your business.

Remember, a well-organized Instagram profile can significantly improve the viewer experience of your followers and potential customers.

This video can aid in efficiently organizing your highlights according to their importance and keeping consistency in themes, enhancing the overall viewer experience on your profile.

How to Efficiently Organize Your Instagram Highlights to Improve Viewer Experience

Understanding the proper organization of your Instagram highlights is crucial as it significantly affects the viewer’s experience.

Considering Viewer’s Perspective in the Layout

Firstly, you should always consider the viewers’ perspective when planning your Instagram highlights layout.

The arrangement of highlights must be intuitive and logical, enabling the viewers to navigate through easily.

Having your most important highlights at the beginning is a smart move as those are the first ones users see when visiting your profile page.

Grouping similar stories together also improves the viewer’s experience as it saves them from hopping between unrelated highlights.

Additionally, consistency in the design of your highlights can greatly enhance the overall aesthetic appeal of your profile.

Categorizing Your Highlights

Another effective way to organize your Instagram highlights is by categorizing them.

Different categories could include new products, behind-the-scenes, testimonials, promos, and events among others.

These categories should directly relate to your business and its offerings.

This way, a viewer interested in a particular segment of your business can easily find related content in the relevant highlight.

Having an exclusive highlight for frequently asked questions is very beneficial to both you and your viewers.

This way, a viewer interested in a particular segment of your business can easily find related content in the relevant highlight.

This strategy not only saves your time by avoiding repetitive inquiries, but also caters to your viewers by instantly providing answers to their queries.

Remember, your aim should be to furnish your viewers with maximum information with minimum effort on their part.

Using Keywords and Hashtags

In addition to categorizing, use of keywords and hashtags in your highlight titles can further streamline the browsing process.

A searcher using a specific keyword or hashtag related to your business can easily find your highlights in the search results.

Also, beware of overstuffing your highlight titles with keywords and hashtags as Instagram considers this as spam.

Use them judiciously to ensure easy navigation and better searchability of your highlights.

A balanced approach in their use can improve your SEO ranking, increasing your visibility on the platform.

A balanced approach in their use can improve your SEO ranking, increasing your visibility on the platform.

Having a higher visibility means your highlights have a better chance of reaching a wider demographic, thus increasing chances of potential followers and customers.

Thus, optimal organization of your Instagram highlights not only improves viewer experience, but it also caters to their preferences, facilitates easy navigation, and enhances your business’s visibility on the platform.

The Importance of Updating and Maintaining Your Instagram Highlights Regularly

Maintaining and updating your Instagram highlights regularly is a pivotal part of using Instagram for business.

Just like you would with your website or other social media platforms, you should always make sure your Instagram highlights are fresh and updated.

Regular updates not only keep your audience engaged but also help to show your business’s continuous growth and evolution.

The Relevance of Regular Updates

The digital marketing landscape is continuously changing, and businesses that fail to keep up often find themselves left behind.

In this era of increasing online competition, it’s more essential than ever to keep your content updated.

This statement couldn’t be any more accurate.

The more frequently you update your highlights, the more relevant and engaging they are likely to appear to your audience.

Besides, regular updates provide your followers with an incentive to revisit your profile more frequently.

Improving Brand Image

Regular updates to your Instagram highlights serve as a demonstration of your commitment and seriousness about your online presence.

They breathe life into your brand and help create a dynamic and vibrant image of your business.

Moreover, well-curated highlights that are regularly updated can help to enhance credibility and build trust among your audience.

When your followers see that you take the time to maintain and update your highlights, they’ll see you as a reliable and trustworthy business.

This goes a long way to ensuring their continued loyalty and engagement towards your brand.

For those interested in creating compelling Instagram Story Highlights for their business page, this step-by-step tutorial is a must-watch.

It presents valuable insights on how to use Canva for enhancing the visual appeal of your highlights.

Boosting SEO

Yes, SEO is not just for your website!

Instagram, like most other social media platforms, has an algorithm that determines the visibility of your content.

By regularly updating your Instagram highlights, you’re basically signaling to the Instagram algorithm that your account is active and relevant.

This can increase the chances of your highlights (and profile) appearing on the Explore page or in relevant searches, thereby exposing your brand to a larger audience.

In the long run, maintaining and updating your highlights can be a gamechanger for your brand visibility on Instagram.

Different Ways to Use Instagram Highlights to Promote Your Products or Services

Instagram Highlights present a unique opportunity to promote your business’s products and services to your audience.

This feature, which allows you to pin Stories at the top of your profile, provides a substantial opportunity to share more about your business in a creative and highly visible way.

In this section, we’re going to explore just a few of the ways you could use Instagram Highlights for promotional purposes.

Product Teasers and Announcements

Product teasers and announcements are excellent content for Instagram Highlights.

The temporary nature of Instagram Stories creates a sense of urgency and exclusivity about your products or services.

By highlighting these Stories, you extend the life of these exciting announcements, allowing more customers to discover your newest offerings.

One effective strategy is to create Highlights for each of your product lines or services .

This approach not only promotes your offerings but also helps neatly organize your profile into easily navigable sections.

Always remember to include a call-to-action, like encouraging viewers to visit your website or DM for inquiries.

One effective strategy is to create Highlights for each of your product lines or services.

Supporting this approach, it’s noteworthy that such organized and clearly separated promotions can make your business seem more professional and customer-oriented, which could lead to increased brand trust and customer loyalty .

Customer Testimonials and Reviews

A powerful tool in digital marketing is customer testimonials and reviews .

By highlighting positive customer feedback, you can provide social proof to potential customers that your product is worth purchasing.

In your Highlights, consider featuring customer photos or videos with your product, unboxing experiences, positive written reviews, or even Stories where you were tagged.

Sharing this user-generated content not only promotes your products but also encourages your community to engage with you and share their own experiences.

Sharing this user-generated content not only promotes your products but also encourages your community to engage with you and share their own experiences.

Demonstrating your appreciation for your customers in this way can help improve your relationship with them, possibly leading to further positive reviews and customer loyalty .

Incorporating Behind-the-Scenes Content

Behind-the-scenes content can offer viewers a unique insight into your business and products .

Whether it’s showing how a product is made, your office life, or a company event, it allows your audience to feel more connected to you.

This type of content could be easily overlooked in the fleeting world of Instagram Stories, so adding them to your Highlights is a strategic move to ensure more viewers can appreciate your company culture and operational transparency .

This type of content could be easily overlooked in the fleeting world of Instagram Stories, so adding them to your Highlights is a strategic move to ensure more viewers can appreciate your company culture and operational transparency.

By letting your audience in on these behind-the-scenes moments, you can strengthen your bond with them and create a sense of familiarity and trust, thus potentially fostering longer-term customer relationships.

Collaborations and Influencer Partnerships

If you’re working with influencers or collaborating with other brands, highlighting these partnerships can make a big impact.

It not only shows your audience that you’re recognised and supported by other players in the industry, but it also provides them with new and engaging content .

Whether it’s an interview with an influencer, a guest post, a shared offer, or coverage of a co-hosted event, make sure to highlight these worthwhile collaborations on your profile.

Furthermore, having these highlights can also attract other potential collaborators, thus opening more avenues for your business to grow and thrive .

With a well-planned and executed strategy, you can creatively use Instagram Highlights to effectively promote your products or services.

Remember to constantly evaluate and iterate your approach to best suit your audience’s changing tastes and interests.

How to Use Instagram Highlights to Engage with Your Audience

Building an online audience and engaging with them is a key objective for any business on social media.

On Instagram, the ‘Highlights’ feature offers a unique avenue to achieve this.

Why Instagram Highlights?

With Instagram Highlights, you can showcase selected content beyond the usual 24-hour lifespan of Instagram Stories.

The chosen stories are featured on your profile, readily accessible to your audience.

This feature allows your brand to share a range of content in a creative way, encouraging interaction and engagement from your audience.

The Personal Touch in Highlights

One of the best ways to engage with your audience with Instagram Highlights is to offer a personal touch.

Behind-the-scenes Stories, team member introductions, or fun office moments can humanize your brand and create a connection with your audience.

This promotes a feeling of inclusion and personal connection, which is powerful in fostering customer loyalty.

Behind-the-scenes Stories, team member introductions, or fun office moments can humanize your brand and create a connection with your audience.

Leveraging this genuine connection, you can also easily promote your products or services.

Sharing unfiltered testimonials or customer experiences can be powerful endorsements for your brand.

Check out this video for an easy to follow guide on how to add highlights to your Instagram account:

In this video tutorial, you’ll learn a step-by-step method to add Highlights, which you can customize and organize according to your business needs.

It also discusses some unmentioned tips and tricks to utilize highlights effectively.

Interaction Via Q&A

Instagram Highlights can also be used as a platform for Q&A sessions.

This can make your audience feel heard, valued and engaged, thereby boosting their loyalty to your brand.

By highlighting questions from your followers and providing thoughtful answers, you show your audience that their opinions matter.

This can also make your brand seem more approachable and credible.

By highlighting questions from your followers and providing thoughtful answers, you show your audience that their opinions matter.

These Q&A highlights serve as a valuable FAQ resource for your followers, thereby making it easier for potential customers to understand your products or services.

User-Generated Content

Sharing user-generated content, such as fan art or reviews, in your Instagram Highlights can also boost audience engagement.

This not only encourages your followers to interact with your brand, but also promotes a sense of community.

When you acknowledge the contribution of your followers on your page, they feel appreciated and are likely to remain loyal to your brand and promote it willingly.

Overall, Instagram Highlights offer numerous opportunities for businesses to engage with their audiences in a creative and enjoyable way.

By using them effectively, businesses can foster stronger relationships with their followers and encourage greater loyalty and engagement.

Creative Ideas for Generating Instagram Highlights Content

Generating unique and engaging content for your Instagram Highlights can significantly increase the visibility of your brand, providing more business opportunities.

Focusing on Your Brand’s Story

One of the most effective ways to generate content for Instagram Highlights is to focus on telling your brand’s story.

Since Instagram Highlights serve as a permanent home for your content, it can be used to feature the milestones, values, and unique traits that set your brand apart from the rest.

Features like behind-the-scenes videos, customer testimonials, and the journey of a product from conception to market can make for fascinating content.

Just by telling your brand’s story, you give audiences a reason to stick around, increasing your brand’s visibility and recall.

Thus, your brand’s story serves as a powerful tool that helps create a sense of identity and authenticity.

Coupled with well-generated visuals, it can significantly boost your brand’s allure, leading to higher conversion rates.

Leveraging User-Generated Content

Another creative idea for generating Instagram Highlights content is leveraging User-Generated Content (UGC).

UGC involves encouraging your customers or followers to share content related to your brand or products, which you can then feature on your Instagram Highlights.

This enables active participation from your follower base, creating a sense of community and involvement that extends beyond a mere transactional relationship.

UGC not only generates more content for your Highlights reel but also builds brand credibility as it features real users enjoying your product or service.

It also offers a valuable form of social proof and is shown to positively influence purchase decisions.

By showcasing UGC, you not only reduce the effort required to generate content but also foster deeper connections with your customers.

Incorporating Brand Collaborations and Partnerships

One more approach towards generating creative content for your Instagram Highlights is incorporating brand collaborations and partnerships.

Whether it’s with influencers, other brands, or community partners, these collaborations can provide fresh, exciting content for your highlight reels.

You can create a specific highlight for every collaboration, offering glimpses into the process, objectives, outcomes, and even candid moments that attract instant viewer attention.

Working collaboratively with other brands or influencers lends you their audience and brings with it additional authenticity.

These partnerships also give an impression of your brand’s credibility and open-mindedness to collaborations, which can be a big draw for prospective customers.

Moreover, these efforts highlight your willingness to go the extra mile, further onboarding your customer base in your brand’s journey and evolution.

Measuring the Effectiveness of Your Instagram Highlights

One of the key aspects of any social media strategy, including the use of Instagram Highlights, is the ability to measure its effectiveness.

Without understanding how your efforts are performing, you won’t be able to refine your strategy and ensure you’re making the best use of your time and resources.

Understanding Instagram’s Built-in Insights

Fortunately, Instagram provides a wealth of built-in insights that you can use to measure the effectiveness of your Highlights.

These analytics provide information on view counts, reach, reactions, and more.

Even more, you can trace back the visitors’ path to see if they followed through to your profile or visited your website after seeing your Highlight.

These analytics provide information on view counts, reach, reactions, and more.

Thereby, by diligently reviewing these insights, you can accurately gauge the impact and success of each Highlight you upload.

External Measurement Tools

Alternatively, there are also several external social media measurement tools, such as Sprout Social, Hootsuite, or Iconosquare, which offer in-depth analysis.

These platforms help in getting insights into follower demographics, optimal posting times, engagement rates and more, giving a deeper understanding of how your Instagram Highlights are performing.

These platforms help in getting insights into follower demographics, optimal posting times, engagement rates and more

They also offer comparison metrics, allowing you to compare your Highlights performance with other posts on your account or with your competitors.

Use of Surveys and Feedback

Besides the hard data, you can also measure the effectiveness of your Instagram Highlights by seeking direct feedback from your audience.

A simple way to do this is by conducting polls or surveys, asking your followers indirectly what they think about your Highlights, what they find valuable, and what they’d like to see more of.

Seeking direct feedback from your audience can be incredibly valuable in understanding the actual effectiveness of your Instagram Highlights.

This interaction will not only help in understanding what resonates with your audience but also promotes engagement and strengthens your brand community.

By watching the embedded video, you’ll understand how to strategically use Instagram Story Highlights to enhance your business profile.

You’ll also get a comprehensive guide on creatively using this feature for your business branding.

In conclusion, measuring the effectiveness of your Instagram Highlights is an essential part of your social media strategy, ensuring that you’re delivering valuable content to your audience and using your efforts effectively.

Guide to Mastering Instagram Highlights for Your Business

Instagram Highlights has been making waves in the social media landscape ever since its inception.

Let’s delve deeper into what Instagram Highlights is and how businesses can leverage it to boost their online presence.

Understanding Instagram Highlights and Its Use for Businesses

Instagram Highlights are essentially permanent Instagram Stories that reside on your profile.

They can be used to showcase the best of your business’s Instagram content or to categorize and archive similar stories together.

They play a pivotal role in first impressions – potential followers or customers can quickly get a grasp of what your business is about just by looking at your Highlights.

Furthermore, making good use of Instagram Highlights often correlates with an increased following, better engagement rates, and ultimately higher sales.

Instagram Highlights are often the first element of your profile that visitors see, hence they play a crucial role in forming a positive first impression.

It’s crucial to effectively use this feature to represent your brand and engage audience for successful business growth.

Step-by-Step Guide on Creating Instagram Highlights for Your Business

Creating Instagram Highlights is simple and straightforward.

You can start by making a new Highlight directly from your profile page, or you can add to an existing Highlight from an active story.

To create a new Highlight, tap the + button underneath the bio on your profile.

Here, you can choose stories from your archive to be included in the Highlight.

After selecting the stories, name your Highlight and choose a cover.

Finally, tap Add to put it live on your profile.

Highlights are a great way to curate your Instagram Stories into different themes or topics that resonate with your brand

This flexibility and ease of creation have made Instagram Highlights an essential part of a brand’s Instagram marketing strategy.

Best Practices for Choosing Cover Images and Titles for Your Instagram Highlights

A good cover image and concise title can greatly attract viewers to tap on your Instagram Highlights.

The cover image should be visually engaging, representative of what’s inside the Highlight, and of course, in line with your brand’s aesthetic.

The title of your Instagram Highlight should be concise yet descriptive.

Since Instagram shortens lengthy Highlight titles, aim to keep them to a handful of characters so your audience can read them in full.

Choosing an engaging cover image and a clear, concise title is pivotal to grab the attention of viewers and compel them to tap on your Instagram Highlights.

We often overlook the little details, but these elements play a significant role in amplifying your brand’s image on Instagram.

How to Efficiently Organize Your Highlights to Improve Viewer Experience

Strategic organization of your Instagram Highlights can greatly enhance the viewer experience.

Prioritize the Highlights you want your followers to view first.

Since the Highlights appear chronologically, you can manipulate their order by simply adding a new Story to the ones you want to show up first.

Another way of ensuring a better viewer experience is to group related content together.

This makes it easy for visitors to navigate through your profile and find the content they’re interested in.

The prioritization and group organization of your Highlights can significantly improve the viewing experience of your audience

Remember, maintaining a well-organized and visually harmonious profile can leave a lasting impression on your visitors, compelling them to keep coming back.

The Bottom Line

Effectively leveraging Instagram highlights could potentially create a more interactive and appealing profile for your business.

Along with understanding their function, it’s vital to know how to form, update, and maintain them regularly to ensure the optimal viewer experience.

Choosing appropriate cover images, titles, and keeping your highlights neatly organized can greatly enhance your profile’s appeal.

Furthermore, there are a multitude of creative methods to strategically use highlights to promote your products, services and engage with your audience.

Lastly, measure your highlights effectiveness to make necessary improvements and avoiding common mistakes can significantly amplify their impact.

Utilizing Instagram highlights to their full potential can, therefore, increase your brand visibility, engagement, and growth.

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