11 Techniques to Boost Your Motivational Speaker Instagram Account (2023)

16 Mins read

In an era dominated by social media, Instagram has emerged as a powerful platform for building personal brands.

For a motivational speaker, it can serve as an effective tool to engage with a wider audience on a more personal level.

Looking to enhance your Instagram presence and attract more followers?

Herein lies the solution: enhancing your techniques to gain more traction.

The power of your words combined with the strategic use of Instagram can catapult your motivational speaking career to new heights.

The strategies discussed in this article will provide you with a roadmap to enhance your Instagram profile and build an engaged following.

Techniques To Boost Your Motivational Speaker Instagram Account

1. Regular posting of motivational quotes and stories

When it comes to boosting your motivational speaker Instagram account, regular posting of motivational quotes and stories is a deft technique.

This strategy is powerful, mainly because it allows your audience to start their day on a positive note, or maybe get that extra push they need during challenging times.

Instagram users appreciate authentic, inspiring content, because it offers a break from the constant bombard of salesy posts they typically see.

As a motivational speaker, you have the unique ability to touch lives and inspire change.

Your motivational quotes and stories should stir feelings, challenge thoughts, and inspire actions in your followers.

This statement highlights the impact that your motivational content should produce.

Your words should leave your followers reflecting and wanting to make a change in their lives.

Authenticity in your quotes and stories makes them relatable and impactful, striking a chord with your followers

In essence, your posts should not always be about you, but about the change that you can inspire in your followers.

To help you further, watch this:

By watching this video, you get more insights on how to create motivational posts.

This tool will let you add that extra touch of professionalism and creativity which can make your posts more engaging.

At the end of the day, the regular posting of quotes and stories is a compelling way to build your brand on Instagram and engage your followers.

As your follower base grows, your posts will speak to a diverse audience, and you have the chance to positively influence many lives.

Remember that your Instagram account is not just a platform to share posts but a channel to inspire and create a lasting impact.

Instigate change, inspire action, and continue spreading positivity through your regular posting of motivational quotes and stories.

So go ahead, take that step, and let your words make a difference in someone’s world today.

2. Engage followers with interactive Instagram stories.

The use of Instagram Stories has become an invaluable tool for connecting with your audience and building a genuine, engaged following.

This feature lets you share short clips and images with your followers that disappear after 24 hours, making it a fun and spontaneous way of keeping your audience engaged.

As a motivational speaker, you have a plethora of content to create interactive Instagram Stories.

This can range from sharing behind-the-scenes footage of your talks and events, creating polls and quizzes to engage your followers, to sharing a quick motivational tip or quote to inspire them.

One effective technique is to use Instagram’s ‘Question Sticker’.

This enables you to crowdsource questions or opinions from your followers, providing a platform for them to engage with you directly.

It could be anything from asking their thoughts on a topic you recently talked about to encouraging them to share their personal stories.

Another interactive feature you can utilize is ‘Countdown Sticker’ for any upcoming events or live sessions.

This gives your followers a sense of anticipation and helps establish a stronger connection with them.

It is also a good idea to consider using Instagram’s ‘Poll-Sticker’ feature.

This interactive feature allows you to poll your followers on a particular topic.

It’s a great way to gauge their interests and tailor your content accordingly.

Creating regular interactive Instagram Stories that resonate with your followers and encourage them to engage can effectively bolster your presence as a motivational speaker on Instagram.

Always remember that engagement is the key to building an active and loyal following.

When your followers frequently interact with your content, they are more likely to see your posts in their feed.

This can be crucial for increasing visibility and growing your following.

Also, connecting with your followers on a personal level through interactive Instagram stories not only helps to build a sense of community but also positions you as a relatable and accessible figure, enhancing their affinity towards you and your brand.

As a motivational speaker, you should also look for ways to add value to your followers’ lives beyond aesthetics or entertainment.

For instance, sharing practical tips on personal development, giving insights into your personal journey, or providing recommendations on motivational books or podcasts can be beneficial.

Moreover, showcasing testimonials or success stories from those who have benefited from your talks and programs can also make your stories more engaging and credible.

Remember, being authentic and genuine in your stories is essential as faked enthusiasm or forced positivity can be easily spotted by the audience.

The purpose is to inspire, and you can only do this when you’re sincere and true to yourself.

Also, don’t shy away from showing your off-stage personality.

Giving your followers a glimpse into your daily life can make you more relatable and human.

It helps to build a bridge of commonality and connection with your audience, initiating more interaction and engagement.

In the end, the key to engaging followers with interactive Instagram stories lies in finding a balance between offering value, encouraging interaction, and providing inspiration.

By doing so, you will not only hold their attention but also create a lasting impact, helping you to amplify your motivational message on Instagram.

3. Collaborate with other motivational influencers.

One effective strategy to boost your motivational speaker Instagram account is to collaborate with other influencers in the same niche.

Collaborations are an excellent way to expand your reach and tap into new target audiences who may not have discovered your content otherwise.

Besides, your followers will also have a chance to discover other inspiring personalities and find even more motivational content.

Start by identifying other motivational influencers whose content resonates with your brand and ethos.

Then, consider approaches such as co-hosting an Instagram Live session, swapping shoutouts, or even creating exclusive joint content together.

You can even invite them to take over your profile for a day and vice versa, offering a fresh perspective and variety to your followers.

These forms of collaboration not only endorse each other’s brands but also create a sense of community and shared values among followers.

As an influencer, when you collaborate with peers, you get to leverage their following, which could lead to a significant increase in your profile’s visibility and thus, engagement.

Moreover, it also gives you a fresh infusion of ideas and different perspectives to engage your audience.

Furthermore, a collaboration might also inspire you to try out new content ideas that you wouldn’t have experimented with otherwise.

The key here is to find the right balance between your original content and the shared content to maintain your unique brand identity.

While you might draw inspiration from these collaborations, it’s important to stay true to your voice and message.

By watching this video, you may gain insights into influencer marketing and understand how to strategize, orchestrate, and deliver winning campaigns.

This could be especially beneficial if you’re considering collaborating with other influencers to boost your motivational Instagram account.

4. Utilize Relevant Hashtags for Visibility

Instagram is an extensively hashtag-driven platform that thrives on the use of relevant tags to expand the visibility of posts.

For a motivational speaker, the intelligent use of hashtags can significantly enhance their account and allow them to connect with more users.

The strategic use of hashtags can make your posts discoverable to users who are specifically looking for motivational content.

By identifying and using trending, relevant hashtags, your posts will stand out to individuals who follow or engage with these hashtags.

It’s crucial, however, to use hashtags tactfully and avoid overstuffing your posts with unrelated or overused tags.

This quote emphasizes the importance of striking a balance when using hashtags.

Adding just any trending hashtag to your posts can be counterproductive and dilute the quality of your content.

Rather than indiscriminately tacking on popular tags, themes relevant to your motivational content should guide your choice of hashtags.

For instance, if you share a powerful quote about overcoming adversity, hashtags like #motivation, #overcomingchallenges, or #successmindset would be pertinent.

This strategy ensures that the right audiences —those likely to appreciate and engage with your content— find your posts.

For effective hashtag use, consider creating a branded hashtag specific to your profile.

A personalized hashtag encourages your followers to use it in their posts, fostering a sense of community and increased engagement.

Furthermore, monitoring popular hashtags within your niche allows you to stay updated on current trends and tailor your content accordingly.

Keep in mind that Instagram’s algorithm favors posts with high engagement, meaning posts that receive numerous likes and comments shortly after publication get boosted in followers’ feeds and on the Explore page.

Therefore, using popular relevant hashtags increases your chances of high initial engagement, giving your posts a better shot at wider dissemination.

When used effectively, hashtags are an invaluable tool in boosting the visibility of your motivational speaker Instagram account and growing your online presence.

Remember, the goal is not just to gain visibility, but to connect with users who will find real value in your motivational content, which is ultimately what will cultivate a loyal and engaged following.

5. Create High-Quality Videos and Images

In your journey to bolster your motivational speaker profile on Instagram, it’s imperative to invest time and resources in creating high-quality videos and images.

This not only enhances your profile’s aesthetics but also attracts a wider audience.

Crisp, clear, and professionally taken or edited images and videos can differentiate your account from thousands of others.

High-quality content communicates professionalism and dedication to your craft.

In light of the digital age, people increasingly appreciate visually appealing and mentally stimulating content.

For instance, this video can enlighten you on how to upload high-definition Instagram Reels and Tiktok videos.

It provides insightful tips to maximize your Instagram video output quality.

After watching the video, you will gain practical knowledge on how to upload 4k high-quality videos effectively, a fundamental aspect of a successful Instagram account.

As an influencer or motivational speaker, your content’s quality speaks volumes about your expertise.

As the saying goes, A picture is worth a thousand words.

An image or video that creatively communicates your motivational messages could have an immense impact on your followers.

High-quality videos and images are fundamental in the quest to make a significant impact as a motivational speaker on Instagram.

This statement rings true, especially in this era, where Instagram’s algorithm highly favors high-definition, engaging content, which gets higher visibility and interaction rates.

Remember, not everyone who follows you may understand every word you say, but if they can see a clear, relevant image or video, they can grasp the essence of your message.

That’s the power of high-quality visual content.

Apart from being visually exciting and engaging, high-quality videos and images have a better chance of being shared across different platforms, expanding your motivational messages’ reach on Instagram.

Beyond that, this kind of content can help spark conversations and interactions around your messages, boosting your Instagram engagement.

Therefore, the focus on creating high-quality visual content is not just about aesthetics, it’s an effective technique for strengthening your brand as a motivational speaker, creating a memorable impact, and reaching a wider audience on Instagram.

Ultimately, the creation and posting of high-quality visual content should be a fundamental part of your overall strategy for leveraging Instagram’s potential in your motivational speaking career.

6. Offer Value-Added Content to Followers

An essential technique to boost your motivational speaker Instagram account is by offering value-added content to your followers.

To do this, first you need to understand your audience.

Find out the topics they are most interested in and then tailor your posts around those themes.

Value-added content often involves sharing powerful stories, practical tips, or insights that your followers can apply in their own lives.

Remember, the content should not only be motivational but also practical and actionable.

Offering high-value material not only increases audience engagement, but also positions you as an expert in your field.

When you offer valuable content, your followers are likely to share it, thus increasing your reach.

In turn, this can attract new followers who are interested in the value that you provide.

However, offering value-added content isn’t only about what you say, but how you present it.

Ensure that your posts are aesthetically appealing yet simple and easily digestible.

Using infographics, photos, or videos can dramatically enhance the presentation of your posts.

Churning out high-quality, value-added content can be taxing, but it can be automated to an extent by scheduling your Instagram posts.

The key is to maintain consistency, because the more frequently you post valuable content, the greater your engagement rates will be.

Instagram algorithms favor accounts with higher engagement, so a consistent posting schedule populated with value-added content is likely to boost your visibility on the platform.

But remember, quality should never be compromised for the sake of consistency.

Your followers would rather have fewer, high-quality posts than a barrage of low-value content.

And lastly, keep an eye on modern trends and news in your industry, and ensure your content reflects that.

Your followers will appreciate timely, relevant content.

Offering value-added content is not about always promoting yourself or your services.

Instead, it is about providing content that can improve your followers’ lives and inspire them to take action.

7. Use Instagram Live to interact in real-time.

Instagram live represents an incredible opportunity for motivational speakers to interact with their audience in real-time.

It builds deep and meaningful connections by allowing people to see you in your most authentic self.

The unrehearsed and unfiltered format allows for instant feedback and interaction, which can create a stronger bond with the audience.

Going live on Instagram is like hosting a virtual public speaking event, where you make inspirational speeches, answer queries, and engage with your followers.

The adept use of Instagram live can help boost your visibility and connect with your followers in a deep and meaningful way.

Preparation is key when going live.

You need to plan in advance, clearly define your theme or topic, set a schedule and notify your followers about your live feed.

It’s crucial to engage with your followers during the live video, reply to their comments, ask for their thoughts, and answer their queries.

The more you engage, the more interested and involved the audience will be.

Always remember to deliver value, whether it’s in the form of a motivational talk, answering audience questions, or offering a sneak peek into your work or life.

Using Instagram live to offer exclusive content or information can also be a great strategy to encourage people to tune in.

The more value you offer, the more your audience will keep coming back for more.

After watching the video, you will gain a deeper understanding of the strategic use of Instagram Live for maximum impact.

You will also learn the best practices that will help you leverage this tool effectively and consistently.

Remember that your main goal is to inspire and motivate, and Instagram live gives you a powerful tool to do that in real-time.

Take the time to master this tool and it can serve as a potent asset in your mission to inspire, motivate, and lead.

8. Promoting user-generated content.

User-generated content (UGC) is an invaluable resource if utilized appropriately, especially for motivational speakers strengthening their presence on Instagram.

It is the content created by users about a brand or product, rather than the brand itself.

Often, it comes in the form of reviews, testimonials, photos or videos of product usage.

For Instagram, this could mean reposting pictures that your followers have taken at your speaking events, sharing their feedback, or their interpretations of your messages.

This approach not only adds authenticity to your profile but also fosters a sense of community among your audience.

The reason behind this is the fact that people trust other regular people much more than they trust brands or professionals.

By promoting UGC, you are showing your followers that they’re not just consumers or fans, but they’re an integral part of your brand’s journey and success.

Furthermore, encouraging followers to create content related to your motivational talks or values can spur their creativity, make them feel valued, and incentivize them to engage with your profile more.

A simple shout-out or a repost of their content can further motivate them to continue creating and sharing content related to your brand, thereby boosting your visibility.

It’s also a fantastic way to keep your content fresh, as UGC offers a different perspective to the same message.

For example, a follower could illustrate one of your motivational quotes in a unique way or share a personal story related to your talk, thus broadening the appeal and relevance of that message.

Implementing a system to regularly promote UGC can be as simple as creating a unique hashtag for your followers to use, or hosting a challenge or a contest prompting your followers to create specific content.

Still, while promoting UGC, be mindful of getting proper permissions and giving due credit to the original creators.

In conclusion, not only does UGC enrich your account, but it also cultivates relationships with followers, and best of all, does it organically.

This approach increases follower engagement, promotes honesty and transparency, and ultimately, helps to grow your motivational speaker Instagram account.

9. Run contests or giveaways to boost engagement.

Running contests or giveaways on your Instagram account is an excellent strategy to increase engagement and build a stronger connection with followers.

An attractive giveaway can draw the attention of potential new followers, while simultaneously rewarding your existing community.

Remember, as a motivational speaker, your goal should be to create a positive and enriching environment for your followers.

Conducting a contest or giveaway that echo these values can serve to further solidify your online presence and reputation.

One suggestion is to offer a giveaway of a self-help book, an exclusive webinar session, or perhaps one-on-one consulting hours.

This could inspire your followers to actively engage with your content in hopes of winning this valuable prize, thereby boosting the overall engagement on your motivational speaker Instagram account.

Furthermore, by running a contest, you are obliging your audience to comment, tag, or share your content which directly leads to higher exposure and visibility.

It’s a win-win situation, both for you and your followers.

For those looking to dive deep into this subject, watching this YouTube video can be beneficial.

It provides useful step-by-step instructions on how to run a successful viral giveaway on Instagram.

Consider the mechanics of your giveaway.

The simpler it is to enter, the more entries you are likely to receive.

And don’t forget to consider the Instagram Contest Rules.

The contest should comply with the platform’s guidelines in order to avoid any complications.

Promotion of your contest or giveaway also plays a significant role.

Announce it a few days before launching so as to build excitement.

Keep posting about it and remind your followers to participate.

Remember, the success of your contests and giveaways depends on how well you promote them and the value they provide to your followers.

Running periodic contests or giveaways not only make your motivational speaker Instagram account more engaging, but also more attractive to potential new followers.

It can be an effective way to increase visibility, foster community, and propel the growth and recognition of a motivational speaker’s Instagram account.

10. Understand audience through Instagram analytics.

As a motivational speaker aiming to boost your Instagram account, gaining a deep understanding of your audience cannot be underestimated.

This begins by leveraging the in-built tool provided by Instagram – Instagram Analytics.

Instagram Analytics offers a wealth of valuable data and information about your followers’ demographics, engagement habits, and more.

The demographics data provided include age, gender, location, and the times your followers are most active on Instagram.

Having this data at your fingertips is crucial because it gives you a clear picture of who your audience is.

Knowing your audience’s demographics helps shape your content strategy to better target and resonate with your followers.

This strategy does not only involve choosing the appropriate words in your motivational speeches but extends to the types of images, videos, colors, and hashtags you use.

The more your content resonates with your core audience, the more engagement you can expect on your posts, leading to a snowball effect of increased followers and popularity.

Apart from demographics, Instagram analytics provides data on the best posting times based on when your followers are most active.

This invaluable information allows you to schedule your posts around these times to maximize engagement and reach.

High engagement rates signal to the Instagram algorithm that your content is valuable, promoting it to appear in more people’s feeds, thus boosting your visibility on the platform.

Furthermore, Instagram analytics sheds light on which of your posts get the most engagement.

By identifying the common characteristics of your most popular posts, you can replicate those aspects in future content to keep your audience engaged and interested.

These characteristics could be the type of motivational quotes you share, the style of the images or videos, or even the particular filters or emojis you use.

There is no one-size-fits-all approach to understanding audience behavior on Instagram.

It requires continual monitoring and adjusting of your content strategy based on the insights gained from the analytics.

The key is to remain open to learning and evolving, understanding that what worked a few months ago might not be as effective now.

In this way, Instagram analytics serves as your compass, guiding you towards your goal of boosting your motivational speaker Instagram account.

11. Post consistently at peak engagement times.

As a motivational speaker, one of the crucial techniques to enhance your Instagram account is to understand the value of posting consistently at peak engagement times.

It’s not enough to regularly create and share motivational content; knowing when to share this content is a strategic part of maximizing your reach and engagement.

Our world today is increasingly becoming a global village, which means your followers may be spread across different time zones.

An understanding of your followers’ active hours on Instagram is vital in ensuring that your posts do not drown in their feeds, unseen and unengaged.

Having a grasp of when your followers are most engaged gives you the advantage of timing your posts to maximize visibility and interaction.

Your post made at the peak engagement time would reach more followers than a post at a less active time.

More visibility often equates to more engagement: more likes, comments, shares, and potentially, more followers.

Instagram analytics provides a useful tool in the quest to understand your audience.

It offers insights into the days and hours when your followers are most active on Instagram.

These insights should guide you in scheduling your posts for when most of your followers are online.

In addition to using Instagram’s native tools, there are third-party tools and applications designed to analyze audience behavior, such as peak engagement times, and even suggest optimum times for posting.

These tools can be very beneficial and could further ensure optimizing your posting strategy.

This video can help you understand how important scheduling your posts during peak engagement times is to the growth of your Instagram account.

It also covers practical steps and tips to determine these peak times.

However, remember to always stay flexible.

Use the peak times as guidelines, but be ready to make adjustments as needed.

You might notice a change in user behavior, or that your posts perform better at different times — be ready to adjust your schedule to fit.

Also, prioritization is key.

Peak times may differ, but some are probably more engaging than others.

Prioritize these times, especially for posts that you need to get the highest reach.

Finally, consistency, combined with the right timing, can significantly boost your engagement rate and, consequently, your overall Instagram presence as a motivational speaker.

Although this technique requires a bit of observation and fine-tuning, the benefits you stand to reap are worth all your effort.

The Bottom Line

Ultimately, leveraging the power of Instagram to inspire and motivate a global audience demands a multifaceted approach.

Regularly sharing poignant quotes and powerful stories can strike an emotional chord with followers.

Engaging them through interactive story posts, collaboration with like-minded influencers, and active use of relevant hashtags can further extend reach and visibility.

High-quality visual content, value-added posts, real-time interaction through Instagram Live, promotion of follower-generated content, and running exciting contests are all effective strategies to boost audience engagement.

A better understanding of the audience via Instagram analytics coupled with consistent posting at peak times can help to refine and optimize this strategy.

Thus, an effective use of these tools and techniques presents an incredible opportunity to inspire, motivate and enlighten a massive following on Instagram.

Related posts

15 Tips On How to Promote an Event on Instagram (2023)

22 Mins read
Instagram has emerged as a versatile platform for promotional activities, thanks to its visual appeal and massive engaged user base. Planning and…

Best Time To Post On Instagram Reels | Know all the tricks to actually gain viewers

12 Mins read
Many of you have asked us this question recently, what is the best time to post on Instagram Reels? Today, we will…

13 Tips to Grow a Plant Care Instagram Account (2023)

20 Mins read
The landscape of social media has shifted significantly with the rise of various niche communities, among which the plant care sector is…